CRM & Loyalty Program Manager

AFNAN PERFUMES - L.L.C; Dubai; On-site; AED 279,000 - 446,000; Full time

Benefits offered by this job

Competitive compensation package

Career growth opportunities

Global presence guidance

Diversity and inclusion

Job summary

Afnan Perfumes is seeking a CRM Loyalty Program Manager to conceptualize, launch and scale a global e-commerce loyalty initiative that drives revenue and strengthens customer retention. You will lead end-to-end CRM strategy, select the tech stack, and develop data-driven campaigns across international markets.

The role focuses on personalized engagement, omnichannel campaigns, and measuring CLV improvements to boost repeat purchases and loyalty economics.

Qualifications

• Experience designing and implementing CRM-driven loyalty campaigns.
• Strong analytics mindset with data-driven decision making.
• Proven ability to scale loyalty programs across global markets.
• Hands-on experience with CRM platforms and marketing automation tools.

Responsibilities

• Conceptualize and develop a global loyalty program strategy aligned with e-commerce growth.
• Design program structure, tiers, rewards, referrals, and member benefits.
• Launch and scale loyalty programs across multiple global markets.
• Lead CRM integrations with e-commerce, marketing automation tools, and CDPs.

Skills

CRM strategy

Lifecycle marketing

Data-driven marketing

Global e-commerce

Tools

CRM platforms

Marketing automation

CDP

Shopify integration

Job description

Job Title

CRM Loyalty Program Manager

Location

Dubai

Job Summary

The CRM Loyalty Program Manager will be responsible for conceptualizing launching and scaling a global e-commerce loyalty program aimed at driving top-line revenue growth and improving customer retention The role will lead the end-to-end CRM strategy including loyalty program design campaign management customer lifecycle marketing and performance monitoring This position will focus on selecting the right CRM and loyalty technology stack developing data-driven customer engagement initiatives and executing targeted campaigns that increase repeat purchases enhance customer lifetime value CLV and strengthen long-term customer relationships across global markets ultimately contributing to sustained e-commerce revenue growth

Key Responsibilities

Conceptualize and develop a global loyalty program strategy aligned with e-commerce growth Design the program structure including points tiers rewards referrals and member benefits Develop e-commerce-first loyalty mechanics optimized for online customer journeys Define customer value exchange earn burn logic reward structures redemption rules Launch and scale loyalty programs across multiple global markets Evaluate and implement the right CRM and loyalty technology stack Lead integration with e-commerce platforms marketing automation tools and CDPs Ensure systems support Personalization Omnichannel engagement Global scalability Customer segmentation and automated lifecycle campaigns Work closely with external and internal IT and data teams to implement CRM infrastructure Build and manage CRM campaigns across the full customer lifecycle Acquisition Welcome journeys Repeat purchase Retention and Reactivation Develop automated customer journeys across Email SMS WhatsApp Push notifications Loyalty program communication and implement behavioural and transactional segmentation Drive customer retention and repeat purchase rate through CRM initiatives Develop programs to improve Customer Lifetime Value CLV Average Order Value AOV Purchase Frequency Optimize loyalty-driven conversion strategies Monitor and evaluate loyalty pricing incentives and reward economics Work with internal teams to analyze Discount effectiveness Promotion ROI Reward redemption impact Use pricing analytics tools and dashboards to monitor performance Track key CRM and loyalty metrics such as Loyalty member growth Redemption rates Repeat purchase rate Customer lifetime value Campaign ROI Build reporting dashboards for performance monitoring Use A B testing and data insights to optimize campaigns

Required Education and Experience

• 6–10 years of experience in CRM, loyalty programs or lifecycle marketing
• Strong experience in e-commerce customer engagement
• Proven experience launching loyalty programs from concept to scale
• Hands‑on experience with CRM platforms and marketing automation tools
• Strong analytical mindset with experience in data-driven marketing
• Experience with global loyalty programs
• Knowledge of customer data platforms (CDP) and loyalty program platforms compatible with Shopify
• Experience managing campaign automation and customer journeys
• Exposure to AI tools, marketing automation, and advanced data analytics will be an added benefit
• Understanding of pricing and promotion analytics
• Experience working with cross-border e-commerce markets

What We Offer

• A challenging and influential role in a dynamic, fast-paced environment.
• Opportunities for daily learning and growth alongside a passionate team.
• A competitive compensation package with comprehensive benefits.
• Potential for career advancement within Afnan Perfumes, reflecting our commitment to employee development and global presence.
• Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.

We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.