CRM & Campaigns Leader - Multi-Channel & Loyalty

ADNOC Distribution; Abu Dhabi; On-site; AED 360,000 - 560,000; Full time

Job summary

ADNOC Distribution in Abu Dhabi seeks a senior CRM leader to design and optimize customer relationship management programs. You will oversee marketing automation, loyalty initiatives, and multi-channel campaigns, driving engagement, retention and lifetime value.

The role demands a data-driven mindset, expertise in SFMC, segmentation, personalization, and collaboration with Salesforce and digital teams to deliver hyper-personalized journeys and measurable ROI.

Qualifications

• 10 years of experience in Marketing CRM.
• Strong strategic thinking, analytical, and problem-solving skills.
• Fluent in English and Arabic would be desired.
• Proficient and hands-on experience on Salesforce Marketing CRM (SFMC) & integrated marcomm tech stack.

Responsibilities

• Design and execute CRM and loyalty campaigns across email, SMS, push notifications, social media and other channels.
• Implement automation workflows, segmentation strategies, and targeted marketing campaigns.
• Ensure data accuracy and hygiene within the CRM platform to optimize customer interactions.
• Prepare and execute annual CRM calendar for revenue generating and affinity building campaigns.
• Lead Systems / Platform administrator for the Salesforce CRM Marketing stack and other supporting technology.
• Utilize data insights to create hyper-personalized customer journeys and experiences.
• Develop Campaign business cases and ROI indicators to support campaign approvals & post campaign performance wash up.
• Monitor campaign performance and adjust strategies to maximize effectiveness.

Skills

CRM strategy

Marketing automation

Data analysis

Bilingual English/Arabic

Stakeholder management

Education

Bachelor/Master in Marketing/Science/Business Administration

Tools

Salesforce Marketing Cloud

Job description

ADNOC Distribution in Abu Dhabi seeks a senior CRM leader to design and optimize customer relationship management programs. You will oversee marketing automation, loyalty initiatives, and multi-channel campaigns, driving engagement, retention and lifetime value.

The role demands a data-driven mindset, expertise in SFMC, segmentation, personalization, and collaboration with Salesforce and digital teams to deliver hyper-personalized journeys and measurable ROI.