CRM Campaign Lead: Lifecycle Growth & ROI

Talabat Holding; Dubai; On-site; AED 246,000 - 357,000; Full time

Job summary

Talabat is seeking a Sr. Specialist to own and implement CRM campaigns for talabat across countries, collaborating with our regional Performance Marketing team.

You will be hands-on, experiment-driven, and ensure campaigns run smoothly within budgets and deadlines. Requirements include a marketing degree with a data focus, 2+ years of CRM experience, excellent Excel skills, familiarity with Braze or similar tools, and fluent English (Arabic a plus).

Qualifications

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast-paced working environment.
• Excellent Excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar is a plus.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English. Arabic fluency is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player

Responsibilities

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

Skills

Data-driven

Time management

Presentation skills

Team player

Fluent English

Education

Bachelor's degree in marketing or equivalent

Tools

Braze

Excel

Job description

Talabat is seeking a Sr. Specialist to own and implement CRM campaigns for talabat across countries, collaborating with our regional Performance Marketing team.

You will be hands-on, experiment-driven, and ensure campaigns run smoothly within budgets and deadlines. Requirements include a marketing degree with a data focus, 2+ years of CRM experience, excellent Excel skills, familiarity with Braze or similar tools, and fluent English (Arabic a plus).