Lifecycle Marketing Lead - CRM & Retention (D2C)

Al Khayyat Investments (AKI); Dubai; On-site; AED 200,000 - 320,000; Full time

Job summary

Al Khayyat Investments (AKI) seeks a CRM/Retention Marketing lead to own lifecycle campaigns across five markets. You will manage email, SMS, WhatsApp, and push, design loyalty initiatives, and align messaging with merchandising and paid campaigns.

The role requires 5–7 years in CRM, strong copywriting, data literacy, and English/Arabic fluency. You will own KPIs, collaborate with Growth and Data teams, and drive the annual CRM plan.

Qualifications

• 5–7 years in CRM, lifecycle or retention marketing.
• Hands-on experience with a CRM/marketing automation platform (Klaviyo, Clevertap, MoEngage).
• Comfortable working across English- and Arabic-language markets (Arabic fluency a strong plus).
• Data-literate; able to segment customers and read cohort/retention data.
• Experience designing or running a loyalty program.
• Strong copywriting and campaign execution across channels.

Responsibilities

• Own email/SMS/WhatsApp/push lifecycle campaign strategy and execution across all 5 markets.
• Segment the customer base and design retention and win-back flows.
• Design, launches and manages a loyalty/rewards program (as and when introduced).
• Coordinate with Merch Manager and Performance Marketing to align lifecycle messaging with merchandising strategy and paid campaigns.
• Report retention KPIs to the Senior Ecommerce Manager, working with Growth Manager / Data Analyst on data and targets.
• Own retention end to end, including the targets, not just reporting on them.
• Test and optimize messaging, timing and offers by market and language (EN/AR).
• Brief and review creative from designers for lifecycle campaigns, keeping alignment to brand across EN & AR.
• Owns the annual CRM plan and budget.

Skills

CRM expertise

Klaviyo

Arabic language

Data analysis

Loyalty programs

Copywriting

Tools

Klaviyo

Clevertap

MoEngage

Job description

Al Khayyat Investments (AKI) seeks a CRM/Retention Marketing lead to own lifecycle campaigns across five markets. You will manage email, SMS, WhatsApp, and push, design loyalty initiatives, and align messaging with merchandising and paid campaigns.

The role requires 5–7 years in CRM, strong copywriting, data literacy, and English/Arabic fluency. You will own KPIs, collaborate with Growth and Data teams, and drive the annual CRM plan.