CRM Campaigns Lead: Personalization & Loyalty

ADNOC (Abu Dhabi National Oil Company); Abu Dhabi; On-site; AED 350,000 - 600,000; Full time

Job summary

ADNOC is seeking an experienced CRM leader to drive customer engagement and loyalty initiatives across multiple channels in Abu Dhabi. You will oversee marketing automation, segmentation, and personalization, ensuring data integrity and scalable campaigns using Salesforce Marketing Cloud.

The role requires a data-driven mindset, strong collaboration with sales, service, and product teams, and the ability to mentor a team of CRM specialists while upholding privacy standards.

Qualifications

• Bachelor-level degree in Marketing, Business Administration or related field.
• 10 years of experience in Marketing CRM, with strategic and analytical capabilities.
• Proven ability to design and execute multi-channel campaigns across email, SMS, push, and social channels.
• Strong data understanding, segmentation, personalization, and automation workflows.

Responsibilities

• Design and execute CRM and loyalty campaigns across channels to drive retention and engagement.
• Implement automation workflows, segmentation strategies, and targeted marketing campaigns.
• Lead Salesforce CRM Marketing stack administration and ensure data hygiene.
• Develop and monitor campaign ROI, budgets, and performance metrics.
• Provide actionable insights and dashboards for stakeholders.
• Mentor CRM Specialists and stay current with Martech trends.

Skills

CRM strategy

Salesforce SFMC

Marketing automation

Data analysis

Cross-functional collaboration

Loyalty program mgmt

Arabic language

English language

Campaign optimization

Customer lifecycle marketing

Education

Bachelor's in Marketing/Business

Tools

Salesforce Marketing Cloud

Martech stack integrations

Job description

ADNOC is seeking an experienced CRM leader to drive customer engagement and loyalty initiatives across multiple channels in Abu Dhabi. You will oversee marketing automation, segmentation, and personalization, ensuring data integrity and scalable campaigns using Salesforce Marketing Cloud.

The role requires a data-driven mindset, strong collaboration with sales, service, and product teams, and the ability to mentor a team of CRM specialists while upholding privacy standards.