CRM Lifecycle Architect (Braze) for Retention & Growth

talabat

Dubai

On-site

AED 270,000 - 450,000

Full time

41 hours ago

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Job summary

instashop, a Dubai-headquartered online marketplace and part of the Delivery Hero family, seeks a Specialist CRM to own lifecycle marketing and retention initiatives. You will design, build, and scale personalized, multi-channel journeys using Braze to maximize customer retention and loyalty.

This is an individual contributor role with broad cross-functional collaboration across Brand, Commercial, and Performance teams.

Qualifications

4+ years of experience in CRM and marketing automation, with a proven track record of campaigns.
Experience with Braze or similar platforms for multi-channel lifecycle marketing.
Strong data-driven approach with segmentation, personalization, and testing.
Familiarity with data protection regulations (GDPR/CCPA) and compliance.
Excellent written and spoken English communication skills.
Experience managing budgets and resource allocation to support business objectives.

Responsibilities

Own retention and engagement campaigns across lifecycle stages.
Act as Braze super-user and product owner for Braze integration and features.
Build dynamic customer segments based on behavior and purchase history.
Ensure data hygiene and compliance, coordinating with product/engineering teams.
Run A/B tests on subject lines, send-times, content, and channels.
Collaborate with Brand, Commercial, and Performance teams on campaigns.
Deliver weekly and monthly reports on retention metrics (Retention Rate, Churn, Frequency, Repeat Purchases).