Lifecycle CRM Specialist (Braze) — E‑commerce Growth Dubai

Majid Al Futtaim; Dubai; Hybrid; AED 200,880 - 312,480; Full time

Job summary

Majid Al Futtaim is looking for a CRM Senior Specialist - Lifecycle Marketing based in Dubai, UAE. This role focuses on optimizing customer engagement through effective CRM campaigns using Braze. The ideal candidate should have a Bachelor's degree and at least 3 years of experience in related fields.

The position supports an omnichannel demand generation engine by managing CRM campaigns that reach customers through various channels. Join a leading company committed to digital growth and enhancing customer experiences.

Qualifications

• Minimum 3 years of experience in marketing, advertising, media, e-commerce, CRM, or lifecycle marketing.
• Hands-on experience managing CRM campaigns across email, push notifications, and in-app messaging.
• Knowledge of Braze CRM is required.

Responsibilities

• Plan, build, execute, and optimize CRM campaigns through Braze to improve customer engagement.
• Manage CRM activity across email marketing, push notifications, in-app messaging, and other digital channels.
• Monitor CRM tool performance and recommend improvements.

Skills

Braze CRM

Direct Marketing - CRM

CRM campaign management

Lifecycle marketing

Email marketing

Push notifications

In-app messaging

Newsletter management

E-commerce marketing

Omnichannel campaigns

Customer segmentation

Customer engagement

Customer loyalty

Demand generation

Campaign optimization

Campaign testing

A/B testing

Mobile email optimization

CRM reporting

Email performance benchmarks

Open rate analysis

Click-through rate analysis

Conversion tracking

Customer research

Segment analysis

Customized offers

Promotional campaigns

Marketing automation

Campaign calendar management

BI team coordination

Brand marketing coordination

Trade team coordination

Arabic language

Education

Bachelor's degree in Marketing or related field

Job description

Majid Al Futtaim is looking for a CRM Senior Specialist - Lifecycle Marketing based in Dubai, UAE. This role focuses on optimizing customer engagement through effective CRM campaigns using Braze. The ideal candidate should have a Bachelor's degree and at least 3 years of experience in related fields.

The position supports an omnichannel demand generation engine by managing CRM campaigns that reach customers through various channels. Join a leading company committed to digital growth and enhancing customer experiences.