CRM Enablement Manager (12-Month Fixed-Term Contract)

Cognita Schools; United Arab Emirates; Hybrid; AED 300,000 - 420,000; Full time

Job summary

Cognita is seeking a CRM Enablement Manager to own training and enablement for HubSpot across regions. You will design learning pathways, build a central resource library, and scale through train-the-trainer delivery.

Collaboration with multiple stakeholders ensures a self-service training ecosystem and certified HubSpot champions. The role requires experience in designing programs across time zones, creating certification frameworks, and managing ongoing BAU training for onboarding and feature

Qualifications

• Experience designing and delivering training programmes across multiple sites, regions or time zones.
• Experience building learning pathways or certification frameworks tied to role-based proficiency.
• Experience running a train-the-trainer model, enabling local leads to deliver training.

Responsibilities

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual
• Design and maintain a centralised, searchable repository of training materials
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads)
• Own an internal certification framework for Sales and Parent Experience users
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels
• Curate external training resources, such as HubSpot Academy
• Run train-the-trainer programmes for Regional and School Leads
• Keep training materials up to date with product and process change
• Feed recurring training gaps back to the team
• Own business-as-usual training, including refreshers and new-starter onboarding

Skills

Training design

Learning pathways

Certification frameworks

Train-the-trainer

HubSpot knowledge

CRM enablement

Education

Degree-level education or equivalent

Tools

HubSpot

Learning management system (LMS)

Job description

Working with us

Cognita is a global family of 86 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. There is no single model of a Cognita school because education is inherently local. When families choose a school, they are making a deeply personal and community-based decision, and our schools reflect this. What unites us is a shared ambition to deliver consistently high-quality education, alongside an exceptional experience for students and parents. We define this clearly through group-wide standards that articulate what “great” looks like, while allowing schools the freedom to express their local identity. We have recently launched a new vision and strategic plan. It is ambitious and sets a clear direction for the years ahead.

Job Overview

This is a 12-month fixed-term contract position. Help our people become confident HubSpot users. Cognita is a global community of schools committed to making a lasting difference in education. We believe great schools are built by great people, and as HubSpot rolls out across our clusters, we need someone who can build the skills and confidence our people need to use it well.

As our CRM Enablement Manager, you’ll own how schools and clusters learn to use HubSpot, from first onboarding through to proficiency. You’ll build the learning pathways, the searchable resource library and the certification framework, and you’ll scale it through a train-the-trainer model rather than one-to-one delivery. The result is a self-service training resource people trust, and a growing community of certified HubSpot champions.

What You’ll Do

• Own the training and enablement strategy for HubSpot across the full user lifecycle, from onboarding through to business as usual
• Design and maintain a centralised, searchable repository of training and support materials, forming the foundation of a future self-service support portal
• Define learning pathways for each user group (Sales, Parent Experience, School Leadership, Regional and Cluster Leads), matched to what each group needs to do in HubSpot
• Own an internal certification framework for Sales and Parent Experience users, tied to pathway completion, to surface proficiency and identify HubSpot champions
• Partner with the CRM Optimisation Manager to link certification to HubSpot permission levels, so functionality unlocks on demonstrated proficiency
• Curate external training and certification resources, such as HubSpot Academy, to complement internal pathways
• Run train-the-trainer programmes for Regional and School Leads, coaching and quality-checking their local delivery
• Keep training materials up to date with product and process change, working with the Business Analyst, CRM Optimisation Manager and Change Management Lead
• Feed recurring training gaps back to the team, so repeated questions that point to a process or product issue are surfaced as a change need rather than a training one
• Own business-as-usual training, including refreshers, new-starter onboarding and new-feature training, as more schools onboard

You’ll work closely with the CRM Optimisation Manager, the Change Management Lead, the Business Analyst, the CRM Data Manager, the HubSpot Global Rollout Programme Manager, Regional and Cluster Leads, school leadership, and external partners such as HubSpot Academy.

What you’ll bring

Essential

• Experience designing and delivering training programmes across multiple sites, regions or time zones
• Experience building learning pathways or certification frameworks tied to role-based proficiency
• Experience running a train-the-trainer model, enabling local leads to deliver training rather than training every end user directly
• Strong instructional design skills, with the ability to turn complex product and process knowledge into clear, structured learning for non-technical audiences
• Confidence designing and facilitating both in-person and virtual training
• The ability to design learning pathways and certification frameworks tailored to different user groups and proficiency levels
• Degree-level education or equivalent professional experience

Desirable

• Experience building or managing a self-service knowledge base or learning management system (LMS)
• Familiarity with HubSpot or an equivalent CRM platform’s functionality and permissioning model
• A Learning & Development or instructional design certification (e.g. CIPD, ATD)
• HubSpot Academy certification(s) or equivalent CRM platform certification
• Experience in K-12, independent or international education, or another multi-site consumer/service sector
• Experience supporting large-scale, multi-market CRM or system rollouts

Working arrangements

This role involves flexible working across multiple time zones and regular engagement with Regional and School Leads across regions to support train-the-trainer delivery. You should expect regular international travel to schools and clusters to deliver training and support go-live activities, particularly during active rollout phases.

We understand the value of AI tools and recognise the benefits they can offer to people who may need support with their writing. However, please be aware that we are increasingly rejecting CVs, expressions of interest and applications where the use of AI has resulted in content that feels generic, lacks personality or is indistinguishable from other submissions.

By using your own words, experiences and ideas to demonstrate your motivation for applying and your alignment with the role, you will give yourself the best opportunity to stand out in a highly competitive field.

Cognita is committed to safeguarding the welfare of children and young people and expects the same from its employees. All new staff will be subject to detailed and enhanced pre-employment clearance, including identity checks, criminal background checks for all countries lived in, qualification checks, employment checks to include an exploration of any gaps in employment, and satisfactory reference checks for all employment in the last 10 years.