PURPOSE OF THE JOB
To drive data-informed business decisions and optimize product performance by delivering strategic analysis, reporting, and cross-functional collaboration across the GWM Division. This role supports sales and after-sales operations by enhancing processes, aligning product strategies with market demands, and ensuring efficient execution of vehicle product lifecycle initiatives.
JOB ACCOUNTABILITIES
Business Analysis & Operational Support
- Analyse sales data, inventory levels, and customer insights to identify trends, risks, and opportunities.
- Prepare regular performance reports for management to support strategic decisions.
- Collaborate closely with sales and service teams to enhance operational efficiency and alignment.
- Support pricing strategies through competitor benchmarking and market data analysis.
- Assist in CRM optimization to improve customer retention, lead conversions loyalty, and satisfaction.
- Design and maintain dashboards and real‑time performance monitoring reports for actionable insights.
- Perform Gap analysis and impact assessment on existing systems and processes
Product Management
- Develop and manage the product roadmap for current and upcoming vehicle models to ensure strategic alignment with market demand.
- Conduct competitive analysis to identify market trends and ensure the dealership stays ahead of competitors.
- Monitor product performance, including sales volumes, market share, and customer feedback, to drive continuous improvement.
- Liaise with the brand’s headquarters to communicate local market needs, customer insights, and performance feedback, ensuring alignment with global strategies.
- Support the after-sales team with product‑specific training, documentation, and materials to enhance service quality and customer experience.
- Analyze product performance and iterate based on feedback and data.
JOB REQUIREMENTS
Education:
- Bachelor’s degree in business administration, Marketing, Engineering, or a related field.
- MBA or Postgraduate degree (Preferred).
Experience:
- 4–6 years of experience in business analysis, product management, or strategy within the automotive industry.
Skills & Qualifications required:
- Strong data analysis and visualization skills (Power BI, Tableau).
- Advanced proficiency in Excel, PowerPoint, and analytical tools
- Familiarity with CRM (e.g., Salesforce, MS Dynamics) and ERP systems
- Excellent communication, stakeholder management, and presentation skills.
- Strong business acumen with a customer‑centric mindset.
- Ability to manage multiple projects in a fast‑paced environment.