Social Media Manager

See & Recruit; Dubai; On-site; AED 100,000 - 167,000; Full time

Job summary

See & Recruit in Dubai seeks a hands-on Social Media Manager to own the content process from idea to execution. You will plan, create, film, edit and publish content across Instagram, TikTok, LinkedIn and other platforms while upholding a premium brand standard.

You should be comfortable appearing on camera, writing engaging English copy, and translating brand priorities into social-first content. The role requires independent work and a strong eye for visuals, plus simple performance reporting.

Qualifications

• Passionate about Social Media and trending formats.
• Hands-on content creation from concept to publish.
• Strong English copywriting for captions and scripts.
• Experience with short-form video editing.

Responsibilities

• Own end-to-end social media content process: ideas, calendar, scripting, filming, editing, copywriting, publishing and optimization.
• Create original short-form video content for Instagram, TikTok, LinkedIn and other platforms.
• Be comfortable appearing on camera as a content creator.
• Shoot content independently with good framing, lighting and brand presentation.
• Edit reels, interviews, project content and event coverage to high standards.
• Write engaging, natural copy, captions and scripts in English.
• Translate priorities into social-first content across channels.
• Identify trends and platform opportunities.
• Manage publishing, scheduling, community engagement and channel hygiene.
• Track performance and provide simple reporting on reach and engagement.

Skills

Social media passion

Content creation

Video editing

English copywriting

On-camera presence

CapCut/Adobe tools

Platform knowledge (Instagram/TikTok/\

Tools

CapCut

Adobe Creative Suite

Job description

We are looking for a highly hands‑on Social Media Manager who can own the content process from idea to execution. The

person should be comfortable planning, creating, filming, appearing on camera, editing, writing and publishing content

independently, while maintaining a strong brand standard across all social channels.

CORE RESPONSIBILITIES

• Own the end-to-end social media content process: ideas, content calendar, scripting, filming, editing, copywriting, publishing and optimization.
• Create original short-form video content for Instagram, TikTok, LinkedIn and other relevant platforms.
• Be comfortable appearing on camera when required and contributing as a content creator.
• Shoot content independently using mobile and/or camera equipment, with a strong eye for framing, lighting, composition and brand presentation.
• Edit reels, interviews, project content, event coverage and fast-turnaround social assets to a high standard.
• Write strong, natural and brand-appropriate copy, captions, hooks and scripts in English.
• Translate brand, project, leadership and business priorities into relevant social-first content.
• Identify trends and platform opportunities.
• Manage publishing, scheduling, community engagement and day-to-day channel hygiene.
• Track performance and provide simple, useful reporting on reach, engagement, content performance and opportunities

MUST-HAVE PROFILE

• Passionate about Social Media.
• Minimum 2-3 years of relevant social media / content experience in Dubai or the UAE.
• Very high proficiency in English, both written and spoken, with strong copywriting ability.
• Demonstrable hands-on experience creating content independently from end to end.
• Strong short-form video editing skills and confidence with tools such as CapCut, Adobe or similar.
• Comfortable filming, directing simple shoots and being on camera when needed.
• Strong understanding of Instagram, TikTok and LinkedIn content formats, audience behaviour and platform best practices.
• Portfolio or social examples showing content personally created, filmed, edited and/or written by the candidate.

PREFERRED BACKGROUND

• Creative, advertising or integrated marketing agency experience.
• Hospitality brand experience, Real estate experience is a strong advantage.
• Arabic and/or French language capability is an advantage.
• Strong familiarity with the UAE market, Dubai culture and premium brand Communication
• Language known-English / Arabic and French preferred