Brand Social Media & Content Lead

Confidential Company; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Confidential Company in Dubai seeks a seasoned social media strategist to lead brand growth across channels. You will build strategy, calendars, and campaigns in collaboration with marketing and operations, benchmark aesthetics, and optimize content by performance data.

Responsibilities cover daily content creation, production management, and cross‑functional coordination for launches and promotions. 5–7 years of experience and Arabic language skills preferred; F&B experience a plus.

Qualifications

• 5–7 years of experience in social media/branding roles.
• F&B experience preferred.
• Multi social platform experience.
• Arabic speaker preferred.

Responsibilities

• Build brand social media strategy with benchmark aesthetics and channel mix.
• Prepare monthly content calendars aligned with campaigns and paid ads.
• Analyze performance data to optimize posting times and formats.
• Collaborate with marketing managers and operations to align content with business needs.
• Test new content ideas to increase reach, engagement and conversion.

Skills

Brand strategy

Content calendars

Cross-functional collaboration

Performance analytics

Arabic language

Social media management

Tools

Instagram

TikTok

Facebook

X (Twitter)

Job description

Confidential Company in Dubai seeks a seasoned social media strategist to lead brand growth across channels. You will build strategy, calendars, and campaigns in collaboration with marketing and operations, benchmark aesthetics, and optimize content by performance data.

Responsibilities cover daily content creation, production management, and cross‑functional coordination for launches and promotions. 5–7 years of experience and Arabic language skills preferred; F&B experience a plus.