Brand Activations Specialist

Sephora; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global beauty retailer in Dubai seeks a Brand Activations Specialist to manage and execute instore animations for brand launches. This role involves collaborating with internal teams to ensure timely and effective campaign delivery. Ideal candidates have a degree in Marketing or Business, with 3+ years of retail experience. Strong project management, organizational skills, and proficiency in Microsoft Office are essential. Candidates will thrive in a fast-paced environment and should have a keen attention to detail.

Qualifications

• 3+ years of experience in preferably beauty retail industry.
• Experience in project management or cross-functional team collaboration is also preferred.
• Proficient in tracking and reporting tools.

Responsibilities

• Organize and execute instore activations.
• Collaborate with internal and external teams for successful executions.
• Maintain and report on performance of activations.

Skills

Project management

Communication skills

Organization

Detail orientation

Collaboration

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Microsoft Office Suite

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission : champion a world of inspiration and inclusion where everyone can celebrate their beauty.

With 56,000 employees in 35 countries, we connect customers and beauty brands within the world’s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products : fragrances, makeup, hair care, skincare... and much more.

Position Purpose

The Brand Activations Specialist will organize, manage and execute in-store animations in liaison with cross functional teams and external partners for all key brand and product launches. This role will involve close collaboration with internal teams and external stakeholders to ensure smooth execution of instore animations calendar with timely reviews and approvals to drive brand awareness and sales, while also overseeing planning and execution of thematic animations. This role requires excellent attention to detail, project management skills, and the ability to work across multiple teams to ensure smooth delivery of instore visibility campaigns.

You will excel and enjoy this role if you are ready to actively handle the following missions :

Instore Activations

• Develop brand activation toolkits and consolidate all brand activation requests for all instore activations.
• Develop and manage instore animation calendar in partnership with Category management teams.
• Liaise with category and cross functional teams to plan for all key thematics as well as brand and product launches instore.
• Communicate animation packages confirmations to brands and ensure their acknowledgement and adherence to Sephora guidelines.
• Liaise with store teams to ensure all brand installations and dismantling are strictly as per Sephora calendar.
• Ensure all brand visibility is diligently activated across all relevant doors as per campaign go live dates.

Brand Co-ordination and Management

• Spearhead best practices and develop processes for successful execution of animations.
• Work closely with Retail Marketing team to ensure accurate and up-to-date guidelines are available to share with brands on a timely basis.
• Ensure deliverables are approved and executed in time and meet brand and animations guidelines.
• Ensure a monthly activations book is maintained and shared with key stakeholders.
• Maintain and share a regular recap of animations across cross functional teams.
• Maintain regular reporting of animations performance and share key feedback across teams as well as external stakeholders.

Do not hesitate to apply if you have :

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• 3+ years of experience in preferably beauty retail industry. Experience in project management or cross-functional team collaboration is also preferred.
• Entrepreneurial mindset, Strong organizational and time-management skills.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), with experience in tracking and reporting tools.
• Excellent communication skills (both verbal and written).
• Attention to detail and ability to manage multiple tasks simultaneously.
• Ability to work under pressure to meet deadlines.
• Experience in working with cross-functional teams, including logistics, marketing, and creative departments.
• Experience in working with multiple projects at the same time.
• Understanding of instore activations.
• Self‑motivated and proactive with a strong sense of ownership.
• Collaborative and team‑oriented with the ability to work independently.
• Flexible and adaptable in a fast‑paced environment.
• Strong attention to detail and quality of execution.

Here, you will find :

Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.

Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.

Work that brings, fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference.

Join us and belong to something beautiful.