Senior Marketing Specialist - Integrated Campaigns

Talabat; Dubai; On-site; AED 167,000 - 246,000; Full time

Job summary

talabat, a leading online delivery platform in the Middle East, seeks a Senior Marketing Specialist - Integrated Campaigns to drive end-to-end campaigns across UAE markets. The role focuses on local brand growth, strategic partnerships and coordinated campaigns across digital and physical channels.

The ideal candidate has 4-6 years of GCC experience in brand and campaign management, with strong analytical abilities to translate metrics into actions.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related discipline.
• 4-6 years of experience in brand management, campaign management, growth marketing or trade marketing in the GCC region.
• Experience delivering integrated campaigns across offline media, digital channels and localized activations.

Responsibilities

• Develop end-to-end strategies for seasonal and tactical marketing campaigns.
• Plan brand initiatives to increase consumer awareness and affinity.
• Coordinate campaign delivery across the United Arab Emirates.
• Establish clear objectives, audiences, timelines and channel requirements.
• Build co-marketing programs with FMCG brands and retail partners.
• Structure joint initiatives that create value for the company and vendors.
• Align outdoor advertising with digital and social media activity.
• Integrate activations and events into broader campaign roadmaps.
• Coordinate influencer plans with local brand and commercial priorities.
• Translate campaign concepts into actionable briefs.
• Develop targeted in-app communication requirements.
• Plan push-notification briefs supporting engagement and orders.
• Manage external creative agencies and production partners.
• Coordinate print suppliers and outdoor-advertising vendors.
• Maintain campaign quality and brand consistency.

Skills

Integrated campaign strategy

Brand management

Campaign planning

Growth marketing

Trade marketing

FMCG partnerships

Outdoor advertising

Digital marketing

CRM campaign coordination

In-app messaging

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Senior Marketing Specialist - Integrated Campaigns

Job Snapshot Role: Senior Marketing Specialist - Integrated Campaigns

Location: Dubai, United Arab Emirates

Industry: Internet

Function: Marketing Communications

Experience: 4-6 years

Job Type: Full-time

The Senior Marketing Specialist - Integrated Campaigns opportunity in Dubai, United Arab Emirates is a brand-growth position within the Internet industry. talabat is seeking a creative and commercially aware marketer to build local brand affinity, manage strategic partnerships and deliver integrated campaigns across digital and physical consumer channels.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Internet
• Function: Marketing Communications
• Salary: 15000-22000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full-time

Role Context

Strong local relevance requires campaigns that connect brand strategy, commercial partnerships and customer behaviour. This role will translate UAE market opportunities into coordinated seasonal, tactical and brand initiatives. Performance insights will guide investment decisions while close collaboration with creative, commercial, legal and retention teams ensures consistent execution.

Key Responsibilities

• Develop end-to-end strategies for seasonal and tactical marketing campaigns.
• Plan brand initiatives that increase consumer awareness and affinity.
• Coordinate campaign delivery across the United Arab Emirates.
• Establish clear objectives, audiences, timelines and channel requirements.
• Build co-marketing programs with FMCG brands and retail partners.
• Structure joint initiatives that create value for the company and participating vendors.
• Align outdoor advertising with digital and social media activity.
• Integrate physical activations and events into broader campaign roadmaps.
• Coordinate influencer plans with local brand and commercial priorities.
• Connect Commercial, Creative, Legal and CRM teams throughout campaign execution.
• Translate campaign concepts into actionable creative and messaging briefs.
• Develop targeted in-app communication requirements.
• Plan push-notification briefs that support customer engagement and repeat orders.
• Manage external creative agencies and production partners.
• Coordinate print suppliers and outdoor-advertising vendors.
• Maintain campaign quality and brand consistency across every customer touchpoint.
• Track local marketing expenditure against approved budgets.
• Measure campaign return on investment and customer-acquisition cost.
• Monitor conversion rates and other relevant performance indicators.
• Compare campaign outcomes with commercial and brand targets.
• Convert marketing data into practical growth recommendations.
• Adjust campaigns when results indicate performance gaps.
• Monitor competitor activity across the UAE market.
• Analyse consumer trends and identify rapid growth opportunities.
• Present campaign results, lessons and next-step recommendations to stakeholders.

Ideal Profile

Candidates must hold a Bachelor 's Degree in Marketing, Communications, Business or a related discipline. Four to six years of experience in brand management, campaign management, growth marketing or trade marketing within the GCC region is required. Previous exposure to quick-commerce businesses is preferred. Applicants should have delivered integrated campaigns combining offline media, digital channels and localized activations. Strong analytical ability is necessary to translate marketing metrics into commercial action. Experience managing creative agencies, production houses, print suppliers and outdoor-advertising vendors is essential.

Skills Set

Integrated campaign strategy Brand management Campaign planning Growth marketing Trade marketing FMCG partnerships Retail co-marketing Outdoor advertising Local market activations Event marketing Digital marketing Social media campaigns Influencer marketing CRM campaign coordination In-app messaging Push-notification planning Marketing budget control Return on investment analysis Customer-acquisition cost Conversion-rate analysis Market intelligence Competitor monitoring Creative agency management Production-house coordination Print vendor management

Why Join Us

This role offers the creative scope to shape locally relevant campaigns while remaining accountable for commercial results. It provides exposure to major consumer brands, diverse media channels and high-frequency customer behaviour within Dubai 's competitive online-delivery market.

About the Company

talabat is a leading online delivery platform operating across the Middle East and North Africa. As part of Delivery Hero, the company uses technology, local partnerships and market insight to connect customers with restaurants, grocery stores and other everyday retail services.