Marketing Executive - Retail Campaigns

Apparel Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Apparel Group seeks a Marketing Executive - Retail Campaigns in Dubai to drive development and execution of integrated campaigns for assigned brands. You will coordinate events, CRM, digital marketing, influencer partnerships and in-store initiatives to strengthen brand visibility and support commercial objectives.

The role requires a Bachelor's degree in Marketing or related field, 3 years in marketing, and strong organizational and collaborative skills to manage multiple campaigns across

Qualifications

• Bachelor's degree in Marketing, Business Administration or equivalent.
• 3 years of experience in marketing or related role.
• Fashion or retail marketing experience preferred.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Assist development and execution of online and offline marketing campaigns.
• Coordinate with agencies to ensure materials are delivered on schedule.
• Monitor campaign progress and provide updates to relevant stakeholders.
• Work with agencies to create and maintain marketing calendars aligned with launch dates.
• Prepare reports, marketing presentations, campaign calendars and content plans.
• Share regional assets and launch plans with relevant stakeholders.
• Support additional marketing projects as required by the team.
• Assist in planning and executing marketing events from concept through delivery.
• Coordinate digital, e-commerce and PR activities with the marketing team.
• Identify suitable influencers and coordinate with partners to enhance brand visibility.
• Conduct basic market research to inform strategy and campaign planning.

Skills

Campaign coordination

CRM marketing

Digital marketing

Events management

Content creation

Education

Bachelor's in Marketing

Tools

CRM software

Job description

Marketing Executive - Retail Campaigns Job Snapshot

Role: Marketing Executive - Retail Campaigns

Location: Dubai, United Arab Emirates

Industry: Apparel and Fashion

Function: Marketing

Experience: 3 years

Job Type: Full-time

Position Overview The Marketing Executive - Retail Campaigns role in Dubai, United Arab Emirates supports the development and execution of short-term and long-term marketing strategies for assigned brands. The position coordinates integrated campaigns, events, CRM, digital marketing, influencer partnerships and retail traffic initiatives while working with agencies, internal teams and external partners to strengthen brand visibility and support commercial objectives.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Apparel and Fashion

Function: Marketing

Salary: Not disclosed

Gender: No Preference

Candidate Nationality: Not specified

Job Type: Full-time

Marketing Campaigns and Coordination

• Assist with the development and execution of online and offline marketing campaigns.
• Coordinate with agencies to ensure campaign materials are completed and delivered on schedule.
• Monitor campaign progress and provide regular updates to relevant stakeholders.
• Work with agencies to create and maintain marketing calendars aligned with launch dates.
• Prepare reports, marketing presentations, campaign calendars and content plans.
• Share regional assets and launch plans with relevant stakeholders.
• Support additional marketing projects according to team requirements.

Retail and Customer Marketing Support

traffic-driving activities and marketing initiatives for retail stores, including in-mall and in-store campaigns.

Own the CRM process and approach, coordinating relevant customer marketing activities and supporting initiatives designed to strengthen engagement with the brand.

Events and Marketing Operations

• Assist in planning and executing marketing events from initial concept through delivery.
• Coordinate event and project logistics, including setup, promotional materials, attendees and suppliers.
• Work with internal and external resources to deliver retail marketing campaigns.
• Coordinate activities across multiple projects while maintaining timelines and attention to detail.

Digital, E-commerce and PR

Assist with e-commerce marketing plans, public relations and digital activities in coordination with the digital team.

Oversee the development of engaging content across social media, email and digital advertising channels, ensuring marketing communications support the relevant brand and campaign objectives.

Influencer and Partnership Management

• Identify suitable social media influencers and bloggers in line with the established social strategy.
• Coordinate with social media resources on influencer-related activities.
• Develop and maintain strategic relationships with relevant influencers, artists and industry stakeholders.
• Use appropriate partnerships to strengthen brand visibility and credibility.

Market Research

Conduct basic market research and review market conditions and competitor activity to provide useful input into marketing strategy and campaign planning.

Travel Requirements

The role involves travel to external venues and may also require travel to other countries as part of marketing activities and business requirements.

Qualifications and Experience

• Bachelor 's degree in Marketing, Business Administration or equivalent experience.
• 3 years of experience in marketing or a related role.
• Fashion or retail marketing experience is preferred.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinking with strong attention to detail.
• Ability to work independently and collaboratively within a fast-paced environment.