Senior Associate - Branding and Marketing Communications

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Majid Al Futtaim is seeking a Senior Associate - Branding for its Asset Management Business Unit in Dubai. The role focuses on supporting branding campaigns, marketing communications, and brand consistency across assets and markets.

You will coordinate production of materials, adapt content for local markets, and ensure compliance with brand guidelines. Ideal candidates have 2–5 years in branding or content execution, with strong organizational skills and attention to detail.

Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or related field.
• 2–5 years of branding, marketing coordination, or content execution experience.
• Experience in a consumer-facing industry preferred.
• Strong organizational skills and attention to detail.

Responsibilities

• Support branding campaigns across assets and markets.
• Coordinate production of creative materials and brand templates.
• Ensure brand guidelines are followed and content quality is high.
• Localize campaigns to meet market requirements while preserving brand identity.
• Coordinate with internal teams, agencies, and external partners.

Skills

Brand campaign coordination

Content localization

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Communications/Design

Job description

Senior Associate - Branding and Marketing Communications Job Snapshot - Role: Senior Associate - Branding - Location: Dubai, United Arab Emirates - Industry: Real Estate - Function: Brand-Product Marketing - Experience: 2-5 years - Job Type: Full Time - Work Arrangement: On-site Position Overview Majid Al Futtaim is seeking a Senior Associate - Branding for its Asset Management Business Unit (AMBU) in Dubai, United Arab Emirates. This Emirati Talent opportunity focuses on supporting branding campaigns, marketing communications, and brand consistency across assigned assets and markets. The role involves coordinating the production and delivery of branding materials, implementing approved campaigns, adapting content for different markets, and ensuring compliance with established brand guidelines. Working with Asset Marketing, Operations, internal stakeholders, creative agencies, and external vendors, the Senior Associate will help deliver high-quality branding initiatives that strengthen brand visibility, customer engagement, and business performance. The ideal candidate will have 2-5 years of experience in branding, marketing coordination, or content execution, supported by strong organizational skills, attention to detail, and the ability to manage multiple campaign activities.

Key Responsibilities

• Brand Campaign Execution
  • Support the implementation of approved branding campaigns and marketing initiatives across assigned assets and markets.
  • Coordinate campaign activities to ensure branding materials and content are delivered according to agreed schedules.
  • Assist with the rollout of marketing communications across relevant channels.
  • Work with internal teams to support consistent campaign execution.
  • Coordinate on-ground branding activities with Asset Marketing, Operations, agencies, and vendors.
  • Monitor campaign progress and communicate implementation updates to relevant stakeholders.
  • Support branding initiatives that contribute to customer engagement, brand visibility, and business objectives.
• Brand Content and Creative Production
  • Coordinate the production of creative materials, campaign copy, brand toolkits, and templates.
  • Support the preparation and deployment of approved branding content.
  • Work with agencies and suppliers to manage creative production requirements.
  • Review branding materials for quality, accuracy, and consistency.
  • Coordinate feedback, revisions, and approvals before campaign deployment.
  • Maintain organized records of approved creative materials.
  • Ensure branding deliverables meet established quality and visual identity requirements.
• Brand Identity and Compliance
  • Ensure campaign materials comply with approved brand guidelines.
  • Maintain consistency in brand tone of voice, visual identity, and presentation standards.
  • Review branding outputs to identify potential deviations from established requirements.
  • Support brand audits and compliance checks across assigned assets.
  • Coordinate corrective actions when branding inconsistencies are identified.
  • Maintain approved brand assets, content libraries, and related documentation.
  • Promote consistent brand representation across marketing activities and communication channels.
• Campaign Localization
  • Adapt centrally developed campaigns and branding content to meet asset-specific and market-specific requirements.
  • Coordinate localized creative materials while preserving approved brand identity standards.
  • Work with relevant stakeholders to understand local campaign requirements.
  • Support the preparation of market-appropriate branding and communication materials.
  • Coordinate campaign adaptations with internal teams and external agencies.
  • Ensure localized content follows approved brand guidelines and communication objectives.
  • Support timely delivery of localized branding initiatives.
• Agency and Stakeholder Coordination
  • Manage day-to-day communication with creative agencies, suppliers, and internal stakeholders.
  • Coordinate campaign deliverables, production schedules, and approval requirements.
  • Work closely with Asset Marketing and Operations teams to support campaign execution.
  • Track agency and vendor deliverables against agreed timelines and quality expectations.
  • Conduct quality checks on completed branding materials.
  • Identify potential production delays, implementation risks, or quality concerns.
  • Escalate issues to relevant stakeholders when necessary.
  • Maintain collaborative working relationships with internal and external partners.
• Campaign Monitoring and Reporting
  • Maintain campaign trackers, activity schedules, and implementation records.
  • Monitor the progress of branding campaigns against established timelines.
  • Prepare execution updates and reports for relevant stakeholders.
  • Track outstanding deliverables, approvals, and campaign activities.
  • Maintain accurate documentation of branding initiatives.
  • Support reporting requirements related to campaign implementation.
  • Communicate potential delays and follow up on pending actions.
• Marketing Administration and Budget Support
  • Assist with tracking budgets related to branding campaigns and marketing activities.
  • Support invoice coordination and related administrative processes.
  • Maintain organized campaign documentation and supplier records.
  • Coordinate administrative requirements associated with branding production and execution.
  • Follow up with relevant stakeholders regarding approvals and outstanding documentation.
  • Support efficient marketing operations through accurate recordkeeping and timely coordination.
• Cross-Functional Collaboration
  • Collaborate with Asset Marketing, Operations, and other internal business functions.
  • Respond to stakeholder requirements while maintaining brand consistency.
  • Support the coordination of branding activities across assigned assets and markets.
  • Communicate campaign requirements and implementation updates clearly.
  • Manage multiple priorities while maintaining quality and delivery standards.
  • Contribute to a collaborative and execution-focused working environment.

Qualifications and Experience

• Bachelor 's degree in Marketing, Communications, Design, or a related field.
• 2-5 years of professional experience in branding, marketing coordination, or content execution.
• Experience in a consumer-facing industry is preferred.
• Practical knowledge of branding campaign execution and content coordination.
• Experience supporting campaign rollouts and localized marketing communications.
• Strong understanding of brand guidelines, visual identity, and quality standards.
• Ability to coordinate creative agencies, vendors, and internal stakeholders.
• Experience maintaining campaign trackers, reports, and implementation schedules.
• Strong organizational skills and attention to detail.
• Ability to manage multiple assignments and deadlines effectively.
• Collaborative, dependable, and focused on delivering high-quality work.

Skills and Competencies

• Branding and Marketing
  • Brand campaign coordination and execution.
  • Brand identity and visual consistency.
  • Marketing communications and content coordination.
  • Creative production and campaign asset management.
  • Campaign rollout and localization.
  • Brand guideline compliance.
  • Brand audits and quality checks.
  • Content library and brand asset maintenance.
• Campaign Operations
  • Campaign scheduling and timeline management.
  • Agency and vendor coordination.
  • Stakeholder communication and follow-up.
  • Campaign reporting and activity tracking.
  • Creative deliverable quality assurance.
  • Budget tracking and invoice coordination.
  • Marketing administration and documentation.
  • Identification and escalation of campaign risks or delays.
• Professional Skills
  • Strong attention to detail.
  • Excellent organizational and coordination abilities.
  • Effective communication and interpersonal skills.
  • Cross-functional teamwork.
  • Ability to manage multiple priorities.
  • Dependability and accountability.
  • Problem-solving and proactive follow-up.
  • Adaptability to business requirements.
  • Commitment to brand consistency and quality execution.

What We Offer

Majid Al Futtaim is committed to creating great moments, spreading happiness, and delivering memorable experiences for customers and communities. The organization offers a friendly and collaborative working environment where employees work together to support business objectives. Employees are part of a diverse workforce of more than 45,000 colleagues guided by the Majid Al Futtaim Leadership Model. This Emirati Talent opportunity offers the chance to contribute to branding and marketing communication initiatives within the Asset Management Business Unit, working with internal teams and external partners across assigned assets and markets.

About Majid Al Futtaim

Majid Al Futtaim is a regional developer and operator with business activities across shopping malls, retail, communities, and entertainment. The Asset Management Business Unit supports branding and communication activities across assigned assets and markets, helping maintain consistent brand representation and effective customer engagement. The Senior Associate - Branding contributes to these objectives through campaign execution, content coordination, stakeholder collaboration, and brand compliance. Majid Al Futtaim remains committed to creating great moments for everyone, every day.