Manager - In-Store Media Operations

Majid Al Futtaim; Dubai; On-site; AED 279,000 - 424,080; Full time

Job summary

Majid Al Futtaim in Dubai, United Arab Emirates, invites an experienced retail media professional to lead in-store media operations across UAE stores. You will oversee digital screens, printed media, and promotional displays, ensuring campaigns run on schedule and align with brand standards.

The role demands strong vendor management, campaign governance, and data reporting using Excel and related tools to drive revenue and customer engagement. A minimum of six years in retail media is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Minimum six years of experience in retail media, advertising operations, digital media, campaign delivery, or a related field.
• Strong understanding of in-store advertising formats and retail media operations.

Responsibilities

• Lead the execution of in-store retail media activities across multiple supermarket, hypermarket, and retail locations.
• Translate approved media plans into store-level implementation schedules and operational requirements.
• Manage digital screens, printed media, promotional displays, point-of-sale advertising, and other customer-facing media assets.
• Maintain an accurate inventory of media locations, specifications, operating status, utilisation, and maintenance history.
• Coordinate the installation, replacement, relocation, and removal of advertising equipment and materials.
• Ensure campaigns launch on time and remain active for the agreed duration.
• Review campaign instructions, creative files, content schedules, store lists, and technical requirements before deployment.
• Verify that advertising content complies with brand guidelines, campaign agreements, and store operating standards.
• Work with commercial and marketing teams to align in-store media activity with promotions, seasonal campaigns, and business priorities.
• Coordinate with store managers and operational teams to minimise disruption during media installation and maintenance.
• Oversee content scheduling through approved content management systems.
• Confirm that the correct creative content appears on the intended screens, stores, dates, and time slots.
• Monitor digital media network availability, playback status, connectivity, and technical performance.
• Conduct regular site inspections and operational audits across the store network.
• Document missing, damaged, inactive, or incorrectly positioned media assets.
• Coordinate fault diagnosis and resolution with information technology, maintenance, and vendor teams.
• Track incidents from identification through closure and escalated recurring or high-impact issues.
• Establish preventive maintenance schedules to improve asset reliability and campaign continuity.
• Manage vendors, installation partners, maintenance providers, and other external service teams.
• Monitor vendor performance against service level agreements, completion deadlines, technical standards, and safety requirements.
• Review quotations, work orders, completion reports, and service documentation.
• Analyse campaign delivery, asset utilisation, downtime, compliance, and revenue performance.
• Produce operational dashboards and management reports using Microsoft Excel and relevant reporting tools.
• Identify opportunities to increase media occupancy, improve execution quality, reduce downtime, and strengthen revenue potential.
• Develop standard operating procedures, audit checklists, escalation workflows, and campaign governance controls.
• Support budgeting, cost monitoring, supplier evaluation, and operational planning for the retail media network.
• Train team members and store stakeholders on campaign execution, asset handling, issue reporting, and compliance expectations.
• Set performance objectives, provide coaching, and encourage knowledge sharing within the operations team.
• Support new retail media technology pilots and network expansion initiatives.
• Maintain accurate campaign, asset, vendor, audit, maintenance, and performance records.

Skills

Retail media operations

In-store advertising

Digital signage

Content management systems

Advertising campaign execution

Campaign reporting

Vendor management

Microsoft Excel

Project management

Store operations coordination

Education

Bachelor's degree in Marketing, Business Administration, Communications, Economics, or related

Tools

Content management systems

Digital signage platforms

Job description

Manager – In‑Store Media Operations

Location: Dubai, United Arab Emirates

Industry: Retail

Function: Advertising

Experience: Minimum 6 years

Job Type: Full‑time

Job Overview

Manager - In-Store Media Operations in Dubai, United Arab Emirates is a Retail hiring opportunity focused on digital advertising assets, campaign execution, media network reliability, vendor governance, and revenue optimisation. Majid Al Futtaim is seeking an experienced retail media professional to manage in-store advertising operations across multiple UAE locations while improving customer engagement and commercial performance. The role connects commercial strategy with store-level execution. It requires close coordination with marketing, store operations, technology, maintenance teams, agencies, and service providers to ensure that every advertising campaign is delivered accurately, on schedule, and in accordance with brand standards.

Job Details

Country: United Arab Emirates

City: Dubai

Salary: 25000-38000 (estimated range – please confirm the final offer with the employer)

Gender: Any

Candidate Nationality: Any

Job Type: Full‑time

Role Context

The Manager - In-Store Media Operations will oversee the operational performance of digital screens, printed advertising formats, promotional fixtures, and other retail media assets deployed across UAE stores. The position ensures that media inventory remains available, functional, properly maintained, and commercially effective. By strengthening campaign governance, content scheduling, asset utilisation, and performance reporting, the manager will help increase advertising revenue and improve the consistency of customer‑facing communications. The role will also identify network weaknesses, coordinate corrective action, and establish scalable operating practices for future retail media growth.

Key Responsibilities

• Lead the execution of in-store retail media activities across multiple supermarket, hypermarket, and retail locations.
• Translate approved media plans into clear store-level implementation schedules and operational requirements.
• Manage digital screens, printed media, promotional displays, point-of-sale advertising, and other customer-facing media assets.
• Maintain an accurate inventory of media locations, specifications, operating status, utilisation, and maintenance history.
• Coordinate the installation, replacement, relocation, and removal of advertising equipment and materials.
• Ensure campaigns launch on time and remain active for the agreed duration.
• Review campaign instructions, creative files, content schedules, store lists, and technical requirements before deployment.
• Verify that advertising content complies with brand guidelines, campaign agreements, and store operating standards.
• Work with commercial and marketing teams to align in-store media activity with promotions, seasonal campaigns, and business priorities.
• Coordinate with store managers and operational teams to minimise disruption during media installation and maintenance.
• Oversee content scheduling through approved content management systems.
• Confirm that the correct creative content appears on the intended screens, stores, dates, and time slots.
• Monitor digital media network availability, playback status, connectivity, and technical performance.
• Conduct regular site inspections and operational audits across the store network.
• Document missing, damaged, inactive, or incorrectly positioned media assets.
• Coordinate fault diagnosis and resolution with information technology, maintenance, and vendor teams.
• Track incidents from identification through closure and escalated recurring or high-impact issues.
• Establish preventive maintenance schedules to improve asset reliability and campaign continuity.
• Manage vendors, installation partners, maintenance providers, and other external service teams.
• Monitor vendor performance against service level agreements, completion deadlines, technical standards, and safety requirements.
• Review quotations, work orders, completion reports, and service documentation.
• Analyse campaign delivery, asset utilisation, downtime, compliance, and revenue performance.
• Produce operational dashboards and management reports using Microsoft Excel and relevant reporting tools.
• Identify opportunities to increase media occupancy, improve execution quality, reduce downtime, and strengthen revenue potential.
• Develop standard operating procedures, audit checklists, escalation workflows, and campaign governance controls.
• Support budgeting, cost monitoring, supplier evaluation, and operational planning for the retail media network.
• Train team members and store stakeholders on campaign execution, asset handling, issue reporting, and compliance expectations.
• Set performance objectives, provide coaching, and encourage knowledge sharing within the operations team.
• Support new retail media technology pilots and network expansion initiatives.
• Maintain accurate campaign, asset, vendor, audit, maintenance, and performance records.

Ideal Profile

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• Minimum six years of experience in retail media, advertising operations, digital media, campaign delivery, or a related field.
• Strong understanding of in-store advertising formats and retail media operations.
• Practical experience managing digital screens, printed media, promotional displays, and point-of-sale advertising assets.
• Familiarity with content management systems and digital signage platforms.
• Experience coordinating advertising campaigns across multiple stores or physical locations.
• Proven ability to manage agencies, vendors, installation contractors, maintenance providers, and service partners.
• Strong knowledge of service level agreements, operational controls, and vendor performance monitoring.
• Experience collaborating with marketing, commercial, store operations, information technology, and maintenance teams.
• Advanced Microsoft Excel capability for data analysis, reporting, tracking, and performance measurement.
• Ability to interpret operational and campaign data and convert findings into practical improvements.
• Strong project management, scheduling, prioritisation, and organisational skills.
• Excellent written and verbal communication abilities.
• Confident presenting operational findings and recommendations to senior stakeholders.
• Strong attention to detail when reviewing campaign instructions, content schedules, and asset records.
• Able to manage simultaneous campaigns, technical issues, and store requirements across several locations.
• Commercial awareness with an understanding of media revenue, asset utilisation, campaign delivery, and customer experience.
• Willingness to visit stores and coordinate work outside standard operating hours when campaign schedules require it.

Skills Set

• Retail media operations
• In-store advertising
• Digital signage
• Digital screen management
• Print media operations
• Content management systems
• Advertising campaign execution
• Content scheduling
• Media asset management
• Network performance monitoring
• Campaign compliance
• Store audits
• Vendor management
• Service level agreements
• Preventive maintenance
• Incident management
• Issue escalation
• Media inventory tracking
• Campaign reporting
• Revenue optimisation
• Asset utilisation
• Performance analysis
• Microsoft Excel
• Project management
• Store operations coordination
• Marketing coordination
• Information technology coordination
• Operational governance
• Team coaching
• Multi-site operations

Why Join Us

This position offers the opportunity to shape the operational foundation of a growing retail media network within a major regional Retail organisation. The successful candidate will influence campaign quality, media revenue, technology performance, store execution, and customer-facing communication across a broad UAE store portfolio. The role provides exposure to digital advertising technology, multi-location operations, commercial partnerships, and performance analytics. It is a strong opportunity for a retail media professional seeking greater leadership responsibility, cross-functional visibility, and long-term development within an expanding advertising channel.

About the Company

Majid Al Futtaim is an Emirati-owned organisation operating across retail, shopping malls, communities, entertainment, and lifestyle businesses. Its retail operations combine physical stores, digital services, customer insights, and modern media capabilities to connect brands with shoppers and create commercially effective in-store experiences.