Assistant Store Manager - Fashion Retail

Apparel Group; Dubai; On-site; AED 40,000 - 60,000; Full time

Job summary

Apparel Group in Dubai is seeking an Assistant Store Manager to support the Store Manager in daily store operations, develop the sales team and deliver a consistently strong customer experience.

This role focuses on achieving sales targets, inventory accuracy, visual merchandising, staff performance, and store security, with responsibilities spanning administration, performance management and KPI achievement.

Qualifications

• 3 years of progressive experience in a customer-centric role.
• Strong management, leadership and problem-solving skills.
• Proven success in improving customer engagement.
• Demonstrated ability to achieve and exceed store sales and KPI targets.
• Bachelor's degree in Business Administration, Retail Management or a related field is preferred.

Responsibilities

• Keep customer needs at the center of store activities and decision-making.
• Maintain high customer service standards across the store.
• Lead by example when engaging with customers and handling service requirements.
• Identify opportunities to achieve or exceed store sales targets.
• Ensure team members understand applicable KPIs and performance targets.
• Implement promotional offers and related stock requirements correctly.
• Execute store sales strategies effectively to support revenue and business goals.
• Work with the Store Manager to establish and achieve sales targets.
• Monitor sales performance and review key performance indicators.
• Oversee inventory control and merchandising activities to support product availability.
• Conduct regular stock checks and coordinate replenishment.
• Maintain accurate stock levels.
• Ensure the store layout and presentation remain aligned with brand standards.
• Support back-store operations and merchandise replenishment.
• Help maintain the appropriate stock package and stock levels to maximize sales potential.
• Maintain high visual merchandising and store presentation standards.
• Communicate changes in stock positioning or store layout clearly to the team and ensure employees follow established retail standards.
• Monitor and manage salesperson schedules, working hours, vacations and days off.
• Maintain staff leave records.
• Address employee complaints and concerns appropriately.
• Provide ongoing performance feedback and counsel team members when necessary.
• Encourage team participation in establishing store goals and developing plans.
• Ensure employees maintain appropriate personal presentation and follow the company dress code.
• Support the Store Manager in maintaining effective team performance.
• Carry out corrective action and progressive discipline when necessary.

Skills

Leadership

Customer service

Problem-solving

Sales target achievement

Education

Bachelor's degree in Business Administration, Retail Management or a related field

Job description

Assistant Store Manager - Fashion Retail Job Snapshot

Role: Assistant Store Manager - Fashion Retail

Location: Dubai, United Arab Emirates

Industry: Apparel and Fashion

Function: Store-Branch Management

Experience: 3 years

Job Type: Full-time

The Assistant Store Manager - Fashion Retail role in Dubai, United Arab Emirates supports the Store Manager in running daily store operations, developing the sales team and delivering a consistently strong customer experience. The position takes responsibility for store management when required, with a focus on sales and KPI achievement, inventory availability, visual merchandising, staff performance, administration and store security.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Apparel and Fashion

Function: Store-Branch Management

Salary: Not disclosed

Gender: No Preference

Candidate Nationality: Not specified

Job Type: Full-time

Sales and Customer Focus

• Keep customer needs at the center of store activities and decision-making.
• Maintain high customer service standards across the store.
• Lead by example when engaging with customers and handling service requirements.
• Identify opportunities to achieve or exceed store sales targets.
• Ensure team members understand applicable KPIs and performance targets.
• Implement promotional offers and related stock requirements correctly.
• Execute store sales strategies effectively to support revenue and business goals.
• Work with the Store Manager to establish and achieve sales targets.
• Monitor sales performance and review key performance indicators.

Store Administration and Operations

Support efficient day-to-day store administration and regularly review processes to identify and resolve issues. Implement changes to administrative procedures effectively and ensure the team follows updated requirements.

• Oversee inventory control and merchandising activities to support product availability.
• Conduct regular stock checks and coordinate replenishment.
• Maintain accurate stock levels.
• Ensure the store layout and presentation remain aligned with brand standards.
• Support back-store operations and merchandise replenishment.
• Help maintain the appropriate stock package and stock levels to maximize sales potential.

Visual Merchandising and Store Standards

Maintain high visual merchandising and store presentation standards. Communicate changes in stock positioning or store layout clearly to the team and ensure employees follow established retail standards.

Team and Performance Management

• Monitor and manage salesperson schedules, working hours, vacations and days off.
• Maintain staff leave records.
• Address employee complaints and concerns appropriately.
• Provide ongoing performance feedback and counsel team members when necessary.
• Encourage team participation in establishing store goals and developing plans.
• Ensure employees maintain appropriate personal presentation and follow the company dress code.
• Support the Store Manager in maintaining effective team performance.
• Carry out corrective action and progressive discipline when necessary.

Security and Loss Prevention

Ensure store security procedures are consistently followed. Maintain a high level of security awareness relating to merchandise and money and reinforce these requirements with the store team.

Professional Standards

Demonstrate dependability, reliability and punctuality in carrying out management responsibilities. Maintain strict confidentiality regarding employee and employment-related information and demonstrate integrity and ethical conduct throughout the decision-making process.

Desired Experience

• 3 years of progressive experience in a customer-centric role.
• Strong management, leadership and problem-solving skills.
• Proven success in improving customer engagement.
• Demonstrated ability to achieve and exceed store sales and KPI targets.
• Bachelor 's degree in Business Administration, Retail Management or a related field is preferred.