Senior Sales Associate - Fashion Retail

Apparel Group; Dubai; On-site; AED 100,000 - 145,000; Full time

Job summary

Apparel Group seeks a Senior Sales Associate for a fashion retail role in Dubai. You will represent the brand on the floor, deliver exceptional customer service, and drive sales while guiding junior colleagues and supporting daily store operations.

The position emphasizes product knowledge, guest engagement, loyalty program promotion, and maintaining fashion trends across multiple brands, with full-time hours in-store.

Qualifications

• Bachelor's degree is required.
• 3-5 years of sales experience preferred.
• Strong communication and interpersonal skills.
• Ability to guide junior team members while maintaining performance.
• Welcoming, customer-focused retail mindset.

Responsibilities

• Welcome customers and assist with product selection.
• Engage with browsers and convert to buyers.
• Achieve and exceed individual sales targets.
• Explain product features, materials and care instructions.
• Maintain knowledge of inventory, promotions and products.
• Follow the GUEST selling approach: Greet, Understand, Explain, Sell, Thank.
• Promote Club Apparel Loyalty Program and support brand awareness.
• Mentor junior Sales Associates and support daily store operations.

Skills

Customer service

Communication

Sales

Team mentorship

Education

Bachelor's degree

Tools

POS System

SIOCS

Zebra

Job description

Job Snapshot

• Role: Senior Sales Associate - Fashion Retail
• Location: Dubai, United Arab Emirates
• Industry: Apparel and Fashion
• Function: Sales-Retail
• Experience: 3-5 years preferred
• Job Type: Full-time

Position Overview

The Senior Sales Associate - Fashion Retail role in Dubai, United Arab Emirates represents the brand on the sales floor while contributing directly to sales performance and exceptional customer service. In addition to achieving individual targets, the position provides guidance to junior Sales Associates, supports daily store operations, maintains product and merchandise standards, and serves as a role model for effective selling and customer engagement.

Job Details

• Country: United Arab Emirates
• City: Dubai
• Industry: Apparel and Fashion
• Function: Sales-Retail
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full-time

Customer Service and Sales

• Welcome customers and assist them in selecting products suited to their needs and preferences.
• Engage with browsing customers and support their conversion into buyers.
• Achieve and exceed individual sales targets through active customer engagement.
• Explain product features, advantages, benefits, materials and care instructions.
• Maintain current knowledge of inventory, promotions and available products.
• Follow the company 's GUEST selling approach: Greet, Understand, Explain, Sell and Thank.
• Maintain awareness of the group 's different brands to support suggestive and complementary selling.
• Promote the Club Apparel Loyalty Program to encourage repeat purchases.
• Serve as a role model for other Sales Associates in sales achievement and service standards.

Team Guidance and Store Support

• Guide, mentor and train entry-level Sales Associates.
• Act as a buddy for newly joined store team members.
• Track completion of required learning programs within the store.
• Demonstrate effective sales techniques and customer service practices.
• Monitor junior Sales Associates and provide constructive feedback to improve selling techniques.
• Assist with daily store operations, including opening and closing procedures.
• Work with the Store Manager to implement and maintain company policies.

Product Knowledge and Professional Standards

Maintain current knowledge of fashion trends, designers, brands, products and promotions relevant to the store. Remain presentable and well-groomed at all times while demonstrating the professional attitude expected when representing the brand. The role requires flexibility to work extended hours during sale periods and according to store requirements.

Merchandising and Inventory

• Ensure merchandise is displayed attractively according to standard layout requirements.
• Follow established visual merchandising guidelines.
• Maintain applicable stock norms for clearance merchandise.
• Record incoming and outgoing inventory and maintain related reports.
• Contribute to inventory management and periodic stock counts.
• Replenish and re-merchandise products on the shop floor to maintain appropriate range and product availability.
• Support stock-loss control through accurate handling and continued vigilance.

POS and Cash Handling

• Operate the Point of Sale and billing counter efficiently.
• Use applicable store systems and resources, including SIOCS, Zebra and Petty Cash.
• Tally cash in the till at the beginning and end of shifts.
• Process payments by cash, credit card, voucher and automatic debit.
• Issue receipts, refunds and change accurately.

Loss Prevention and Confidentiality

Remain alert to store security requirements and follow established SOP and Loss Prevention Policies at all times. Maintain the confidentiality of sales figures and do not disclose store sales information to external parties.

Desired Qualification

• Bachelor 's degree.
• 3-5 years of previous sales experience is preferred.
• Effective communication and interpersonal skills.
• Ability to contribute to a welcoming and customer-focused retail environment.
• Ability to guide junior team members while maintaining individual sales performance.