Assistant Manager - Events Sales

Park Hyatt Dubai; Dubai; On-site; AED 210,000 - 320,000; Full time

Job summary

Park Hyatt Dubai is seeking a proactive Event Sales professional to drive sales for conferences, meetings, and catered events. You will respond to enquiries, qualify opportunities, and convert them into profitable business while upholding the hotel’s luxury standards.

You will prepare tailored proposals, negotiate terms, and upsell services to maximize revenue. Collaboration with culinary, banquets, rooms, and finance teams is essential for seamless event delivery.

Qualifications

• Bachelor's degree or diploma in Hospitality Management, Events Management, Sales, Business Administration, or related discipline
• Strong commercial awareness with proven ability to convert enquiries and achieve revenue targets
• Experience with Opera, Envision, CRM platforms or similar event-management systems

Responsibilities

• Drive event, meeting, group and catering sales by responding to enquiries via phone, website leads, walk-ins and referrals.
• Convert enquiries into confirmed business through qualification, timely follow-up, tailored recommendations, negotiation, and a personalized sales approach.
• Achieve banquet and catering revenue targets while maintaining profitability and conversion ratios.
• Prepare proposals, quotations, presentations and contracts reflecting client requirements and luxury positioning.
• Maximize function-space utilization and event revenue through upselling of services and experiences.
• Develop repeat and referral business by maintaining relationships with corporate clients, organizers, agencies and guests.
• Manage multiple events from enquiry to post-event follow-up, ensuring smooth planning and delivery.
• Conduct client meetings, site inspections, tastings, and consultations to craft tailored event solutions.
• Act as primary client contact post-confirmation, ensuring all requirements and commitments are met.
• Prepare accurate BEOs, group resumes, checklists, rooming lists and VIP arrangements within deadlines.
• Coordinate with Sales, Banquets, Culinary, Rooms, Finance and engineering for seamless handover and delivery.
• Lead pre-event and operational meetings to communicate details and service requirements.
• Maintain CRM and other systems with accurate records of enquiries, proposals and bookings.
• Support pipeline management, revenue forecasting and performance reporting.
• Ensure contracts, deposits and permits comply with policies and luxury standards.

Skills

Commercial awareness

Negotiation skills

Customer-centric selling

Cross-functional collaboration

Education

Bachelor's degree or diploma in Hospitality Management or related field

Tools

Opera

Envision

CRM systems

Job description

Job Description:

Organization- Park Hyatt Dubai

Summary

The role is responsible for driving event, meeting, group, and catering sales by converting enquiries into profitable business and maximizing revenue opportunities whilst ensuring seamless event planning and coordination while delivering a personalized client experience aligned with luxury brand standards.

Main Duties:

• Drive event, meeting, group, and catering sales by responding promptly and professionally to enquiries received through telephone calls, website leads, walk-ins, referrals, and other sales channels.
• Convert enquiries into confirmed business through effective qualification, timely follow-up, tailored recommendations, professional negotiation, and a personalized sales approach.
• Achieve individual banquet and catering revenue targets while maintaining the required conversion ratio, average spend, profitability, and overall commercial objectives.
• Prepare compelling proposals, quotations, presentations, and contracts that reflect client requirements, sound commercial judgement, and the property's luxury positioning.
• Maximize function-space utilization and event revenue through venue optimization, strategic upselling, and the promotion of accommodation, catering, audiovisual services, and additional experiences.
• Develop repeat and referral business by maintaining strong relationships with corporate clients, event organizers, agencies, local bookers, and previous guests.
• Manage multiple events and groups simultaneously from initial enquiry and confirmation through planning, execution, departure, and post-event follow-up.
• Conduct client meetings, site inspections, venue walkthroughs, virtual presentations, menu tastings, and detailed consultations to create tailored event solutions.
• Act as the primary client contact following confirmation, ensuring all event requirements, expectations, contractual commitments, and special requests are clearly understood and managed.
• Prepare accurate Banquet Event Orders, group resumes, event checklists, rooming lists, VIP arrangements, arrival plans, and other operational documentation within established deadlines.
• Coordinate closely with Sales, Banquets, Culinary, Rooms, Finance, Engineering, Security, and other relevant departments to ensure a complete handover and seamless event delivery.
• Lead pre-event, pre-convention, and operational meetings to communicate event details, client expectations, responsibilities, timelines, and service requirements.
• Maintain accurate records of enquiries, proposals, contracts, deposits, correspondence, and sales activities within CRM, Opera, and relevant event management systems.
• Support pipeline management, revenue forecasting, and performance reporting by providing accurate updates on leads, tentative bookings, confirmed business, and future opportunities.
• Ensure all contracts, deposits, credit requirements, event permits, and supporting documents comply with company policies, local regulations, and established luxury brand standards.

Qualifications:

• Bachelor's degree or diploma in Hospitality Management, Events Management, Sales, Business Administration, or a related discipline.
• Minimum 2-3 years of relevant experience in event sales, group coordination, catering sales, or conference services, preferably within luxury hospitality.
• Strong commercial awareness with proven ability to convert enquiries, achieve revenue targets, maximize profitability, and identify upselling opportunities.
• Proficiency in Microsoft Office and hotel sales systems; experience with Opera, Envision, CRM platforms, or similar event-management systems is preferred.

Requirements: