Sales Manager - MICE & Corporate

AccorHotels Middle East; Abu Dhabi; On-site; AED 320,000 - 520,000; Full time

Job summary

Sofitel Dubai Jumeirah Beach, a luxury five-star hotel, seeks a dynamic Sales Manager - MICE & Corporate to drive group business from corporate accounts and MICE agencies. You will identify opportunities, manage the full sales cycle, and partner with internal teams to deliver seamless group experiences.

The role requires UAE market insight, strong negotiation skills, and a proven track record in luxury hospitality MICE. Arabic is a plus and a UAE driving license is preferred.

Qualifications

• 3–5 years in sales at a 5-star hotel or luxury resort with MICE and corporate group focus.
• Proven ability to secure group business from corporate clients and MICE agencies.
• Hands-on with MICE sourcing platforms, especially Cvent.
• Good knowledge of Dubai and UAE exhibitions and events calendar.
• Existing relationships with corporate accounts, MICE agencies, DMCs preferred.
• Valid UAE driving license.
• Excellent communication, presentation and negotiation skills.
• Proficiency in Microsoft Office and OPERA.

Responsibilities

• Develop and execute sales strategies to generate group room nights and revenue from corporate accounts, MICE agencies, event organizers, and DMCs.
• Identify and secure new business opportunities domestically and internationally.
• Manage full sales cycle from prospecting and client presentations to site inspections, proposal preparation, contract negotiations and business conversion.
• Build and maintain strong relationships with corporate clients, MICE agents, PCOs, DMCs, travel management companies and key industry partners.
• Actively manage and respond to leads through MICE platforms and online sourcing portals.
• Monitor and leverage Dubai's key exhibitions, trade shows, conferences and major events to generate group and corporate business.
• Demonstrate a sound understanding of domestic and international group movements including corporate meetings, incentive groups, conferences and leisure groups.
• Conduct regular sales calls, client meetings, hotel presentations, networking activities and familiarization visits to maximize business opportunities.
• Prepare competitive proposals, negotiate rates and contractual terms and ensure business is secured in line with the hotel's commercial strategy.
• Work closely with Revenue Management, Reservations, Events & Catering and other operational departments to ensure effective lead conversion, accurate forecasting and seamless group delivery.
• Monitor market trends, competitor activities, account production and business performance to identify opportunities.
• Maintain accurate account profiles, sales activity reports, sales pipelines and monthly production forecasts.
• Achieve assigned revenue targets while maximizing profitability and maintaining the hotel's positioning in the luxury hospitality market.

Skills

MICE & corporate sales

Client relationship management

Negotiation

Communication skills

Microsoft Office

OPERA

English proficiency

Arabic language

Presentations

Tools

Cvent

OPERA

CRM systems

Excel

Job description

Job description

Company Description

A luxury five-star hotel located in Jumeirah Beach Residence, Sofitel Dubai Jumeirah Beach opens directly onto Dubai's most popular recreation promenade, The Walk, as well as the vibrant beachfront leisure and retail destination, The Beach.
Luxury stays and culinary excellence are at the heart of the experience. All 444 rooms and suites offer breathtaking panoramic vistas from the serene waters of the Arabian Gulf to the iconic Bluewaters Island, home to Ain Dubai, and the legendary Palm Jumeirah.

Job Description

About the Role

We are seeking a dynamic, results-driven Sales Manager - MICE & Corporate to join our Sales & Marketing team. The successful candidate will be responsible for developing and driving group business from the corporate segment and Meetings, Incentives, Conferences & Exhibitions (MICE) agents, strengthening existing client relationships and identifying new business opportunities to achieve the hotel's revenue and occupancy objectives.

The ideal candidate must have a strong understanding of the UAE hospitality market, domestic and international group movements, Dubai's exhibition calendar and the corporate and MICE business landscape.

Key Responsibilities

• Develop and execute sales strategies to generate group room nights and revenue from corporate accounts, MICE agencies, event organizers, and destination management companies (DMCs).


• Proactively identify, solicit and secure new business opportunities across domestic and international markets.


• Manage the full sales cycle from prospecting and client presentations to site inspections, proposal preparation, contract negotiations and business conversion.


• Build and maintain strong relationships with corporate clients, MICE agents, PCOs, DMCs, travel management companies and key industry partners.


• Actively manage and respond to leads through MICE platforms and online sourcing portals.


• Monitor and leverage Dubai's key exhibitions, trade shows, conferences and major events to generate group and corporate business.


• Demonstrate a sound understanding of domestic and international group movements including corporate meetings, incentive groups, conferences and leisure groups.


• Conduct regular sales calls, client meetings, hotel presentations, networking activities and familiarization visits to maximize business opportunities.


• Prepare competitive proposals, negotiate rates and contractual terms and ensure business is secured in line with the hotel's commercial strategy.


• Work closely with Revenue Management, Reservations, Events & Catering and other operational departments to ensure effective lead conversion, accurate forecasting and seamless group delivery.


• Monitor market trends, competitor activities, account production and business performance to identify opportunities.


• Maintain accurate account profiles, sales activity reports, sales pipelines and monthly production forecasts.


• Achieve assigned revenue targets while maximizing profitability and maintaining the hotel's positioning in the luxury hospitality market.

Qualifications

Candidate Requirements

• Minimum 3-5 years of relevant sales experience in a 5-star hotel or luxury resort with a proven track record in MICE and corporate group business.


• Demonstrated experience in handling and securing group business from both corporate clients and MICE agents.


• Hands-on familiarity with MICE sourcing platforms and portals particularly Cvent.


• Strong understanding of domestic and international group movements including the requirements of corporate meetings, incentives, conferences, and exhibitions.


• Good knowledge of Dubai and the UAE's major exhibitions, trade fairs, conventions, and annual events calendar with the ability to translate these into business opportunities.


• Existing relationships with corporate accounts, MICE agencies, DMCs, and relevant industry partners will be an advantage.


• A valid UAE driving license is essential.


• Excellent communication, presentation, negotiation and interpersonal skills.


• Strong commercial acumen, business development capabilities and a results-oriented mindset.


• Proficiency in Microsoft Office and OPERA.


• Excellent command of written and spoken English. Arabic is an added advantage.