Trade Marketing Manager

Placements24; Pretoria; On-site; ZAR 900,000 - 1,100,000; Full time

Job summary

Placements24 in Pretoria is seeking a strategic Trade Marketing Manager to lead trade marketing initiatives in the FMCG sector. You will develop and execute plans to boost in-store visibility, drive promotions, and strengthen retailer partnerships.

The role requires 6+ years in trade marketing, strong retail insight, data analysis, and excellent stakeholder management. A marketing or business degree is preferred, and a collaborative, results-driven mindset is essential.

Qualifications

• Minimum of 6 years of experience in trade marketing within FMCG.
• Proven track record of in-store promotions and merchandising strategies.
• Strong knowledge of retail environment and drivers of in-store purchase behavior.
• Excellent project management, communication, and stakeholder management skills.
• Proficiency in data analysis and reporting using sales data and market insights.
• Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with brand objectives and sales strategies.
• Plan and execute in-store promotions, merchandising, and point-of-sale materials.
• Build and maintain relationships with key retail partners for mutual programs.
• Analyze trade spend effectiveness and ROI; recommend optimizations.
• Collaborate with sales to ensure effective field execution of programs.
• Monitor competitor activity and market trends to identify growth opportunities.

Job description

About the Role

Our client is seeking a strategic and dynamic Trade Marketing Manager to spearhead their trade marketing initiatives within the FMCG sector in Pretoria . This critical role involves developing and executing impactful trade marketing strategies designed to enhance brand visibility at the point of sale, drive in-store promotions, and strengthen relationships with retail partners. You will work closely with sales, brand management, and external agencies to create effective in-store experiences and promotional programs that directly influence consumer purchasing decisions. This is an excellent opportunity for a seasoned professional looking to apply their expertise in a key urban market.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with brand objectives and sales strategies.
• Manage the planning and execution of in-store promotions, merchandising, and point-of-sale materials.
• Build and maintain strong relationships with key retail partners, understanding their needs and collaborating on mutually beneficial programs.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization.
• Collaborate with the sales team to ensure effective execution of trade marketing programs in the field.
• Monitor competitor activities and market trends to identify new opportunities for growth.

Requirements

• Minimum of 6 years of experience in trade marketing , specifically within the FMCG industry.
• Proven track record of developing and successfully executing impactful in-store promotions and merchandising strategies.
• Strong understanding of the retail environment and the drivers of in-store purchase behavior.
• Excellent project management, communication, and stakeholder management skills.
• Proficiency in data analysis and reporting, with experience using sales data and market insights.
• A relevant Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-driven bonus structure.
• Opportunity to work with well-established FMCG brands.
• Comprehensive medical aid and pension fund.
• Professional development and training opportunities.
• A collaborative and results-focused work environment.