Trade Marketing Executive, FMCG

Placements24; Polokwane; On-site; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

Career progression

Job summary

Placements24 is seeking a Trade Marketing Executive in Polokwane, Limpopo to develop and implement in-store marketing strategies and promotional activities that boost sales and brand visibility at the point of purchase.

You will work with sales teams and retail partners to optimize trade marketing plans, analyze data, and ensure successful execution of campaigns while traveling within the region as required.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 3-5 years in trade marketing, brand management or sales, FMCG preferred.
• Experience in in-store promotions and merchandising strategies.
• Strong understanding of retail dynamics and shopper behaviour.
• Excellent analytical and communication skills.

Responsibilities

• Develop and execute in-store marketing strategies and promotional plans with sales and retail partners.
• Analyze trade data, shopper insights and competition to identify growth opportunities.
• Manage POS materials, displays and merchandising programs.
• Coordinate with agencies and suppliers for trade marketing materials.
• Track promotional campaigns and report ROI against objectives.
• Build relationships with retail buyers and store managers to boost brand visibility.
• Assist planning and execution of trade shows and events.
• Monitor inventory of promotional materials and products.
• Train sales force on trade marketing initiatives and programs.

Skills

Trade marketing

Brand management

Sales collaboration

Data analysis

MS Excel

Education

Bachelor's in Marketing

Tools

MS Excel

MS PowerPoint

Job description

About the Role

Our client, a prominent entity in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and results-driven Trade Marketing Executive to join their team in Polokwane, Limpopo . This role is crucial for developing and implementing effective in-store marketing strategies and promotional activities that drive sales and enhance brand visibility at the point of purchase. You will work closely with sales teams and retail partners to ensure successful execution of trade marketing plans, optimizing brand performance within the retail environment. The ideal candidate possesses a keen understanding of retail dynamics, strong analytical skills, and a proactive approach to achieving business objectives. This is an excellent opportunity to contribute to the success of leading FMCG brands.

Key Responsibilities

• Develop and execute compelling in-store marketing strategies and promotional plans in collaboration with the sales team and key retail partners.
• Analyze trade data, shopper insights, and competitor activities to identify opportunities for growth and optimize promotional effectiveness.
• Manage the development and execution of point-of-sale (POS) materials, displays, and merchandising programs.
• Coordinate with external agencies and suppliers for the production and distribution of trade marketing materials.
• Ensure effective implementation of promotional campaigns and track their performance against key objectives.
• Build and maintain strong working relationships with retail buyers and store managers to drive brand support and visibility.
• Assist in the planning and execution of trade shows and industry events.
• Monitor inventory levels and ensure adequate stock of promotional materials and products.
• Provide support and training to the sales force on trade marketing initiatives and promotional programs.
• Track and report on trade marketing expenditures and ROI.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in trade marketing, brand management, or sales, preferably within the FMCG industry .
• Proven experience in developing and implementing successful in-store promotions and merchandising strategies.
• Strong understanding of retail dynamics, shopper behavior, and the FMCG market landscape.
• Excellent analytical and problem-solving skills, with the ability to interpret sales data and insights.
• Strong communication, negotiation, and interpersonal skills.
• Proficiency in MS Office Suite, particularly Excel for data analysis and reporting.
• Ability to work independently and as part of a team, with a proactive and results-oriented mindset.
• Willingness to travel within the assigned region as required.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive medical and retirement benefits.
• Opportunities for professional development and career progression within the FMCG sector.
• Exposure to a wide range of popular FMCG brands.
• A supportive and dynamic work environment in Polokwane .