Senior Trade Marketing Manager

Placements24; Sandton; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Bonuses and incentives

Medical aid and provident fund

Career development opportunities

Dynamic, collaborative work环境

Exposure to FMCG brands

Job summary

Placements24 is seeking a Senior Trade Marketing Manager to lead trade marketing initiatives across key retail channels in Sandton, Gauteng. The role requires crafting strategies, managing budgets, and coordinating with sales to drive volume and market share in the FMCG sector.

The ideal candidate has 5–7 years of FMCG trade marketing or brand management experience, strong analytical and negotiation skills, and a proven track record with major retail accounts in Gauteng.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5–7 years of experience in trade marketing or brand management within the FMCG sector.
• Proven success in developing and executing impactful trade marketing plans and in-store initiatives.
• Strong understanding of retail dynamics, channel management, and shopper behavior.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Strong negotiation, communication, and presentation skills.
• Experience working with major retail accounts in Gauteng is highly desirable.
• Based in or able to commute to Sandton, Gauteng.

Responsibilities

• Develop and execute comprehensive trade marketing strategies aligned with brand objectives and sales goals for various retail channels.
• Design and implement effective in-store promotions, merchandising programs, and POS materials.
• Analyze trade spend effectiveness and ROI, ensuring optimal allocation of resources.
• Collaborate with sales teams to align and execute trade programs at the retail level.
• Manage relationships with key retail partners and develop mutually beneficial initiatives.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Develop business cases and presentations to gain buy-in from stakeholders and retail partners.
• Oversee production and distribution of trade marketing materials.
• Track and report on key trade marketing performance metrics for continuous improvement.

Skills

Trade marketing strategy

Retail channel management

Analytical skills

Negotiation

Presentation skills

Stakeholder management

Communication

MS Office (Excel, PowerPoint)

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

MS Office Suite (Excel, PowerPoint)

Job description

About the Role

Our client, a leading manufacturer and distributor in the FMCG sector, is seeking a strategic and experienced Senior Trade Marketing Manager to enhance their brand presence and sales performance across key retail channels in Sandton, Gauteng. This role is pivotal in developing and implementing effective trade marketing strategies that drive volume, increase market share, and build strong relationships with retail partners. The ideal candidate will have a deep understanding of the retail environment, strong analytical capabilities, and a proven track record of creating impactful trade promotions and in-store executions within the FMCG industry. This is an exciting opportunity to significantly influence commercial outcomes and shape brand strategies in a vibrant market. We are looking for a driven professional to lead trade marketing initiatives in Sandton.

Key Responsibilities

• Develop and execute comprehensive trade marketing strategies aligned with brand objectives and sales goals for various retail channels.
• Design and implement effective in-store promotions, merchandising programs, and point-of-sale (POS) materials to drive consumer purchase decisions.
• Analyze trade spend effectiveness and ROI, ensuring optimal allocation of resources to maximize impact.
• Collaborate closely with sales teams to ensure alignment and effective execution of trade programs at the retail level.
• Manage relationships with key retail partners, understanding their needs and developing mutually beneficial trade initiatives.
• Conduct market research and competitor analysis to identify emerging trends and opportunities in trade marketing.
• Develop compelling business cases and presentations to support trade proposals and gain buy-in from internal stakeholders and retail partners.
• Oversee the production and distribution of trade marketing materials.
• Track and report on key trade marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5-7 years of experience in trade marketing or brand management within the FMCG sector.
• Proven success in developing and executing impactful trade marketing plans and in-store initiatives.
• Strong understanding of retail dynamics, channel management, and shopper behavior.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Strong negotiation, communication, and presentation skills.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Experience working with major retail accounts in Gauteng is highly desirable.
• Based in or able to commute to Sandton, Gauteng.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based bonuses and incentives.
• Comprehensive medical aid and provident fund benefits.
• Opportunities for professional development and career advancement within a leading FMCG company.
• A dynamic and collaborative work environment in Sandton.
• Exposure to a diverse portfolio of FMCG brands.