Trade Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Competitive salary & incentives

Medical aid

Retirement benefits

Professional development

East Rand FMCG market

Job summary

Placements24 is seeking a dynamic Trade Marketing Specialist to drive in-store and channel marketing for FMCG products in the Gauteng region, based in Benoni. You will translate brand objectives into impactful promotions and merchandising, partnering with the sales team for effective retail execution.

The role emphasizes developing trade programs, analyzing spend, and staying ahead of market trends to enhance point-of-sale success in a fast-paced environment.

Qualifications

• Proven experience in trade marketing and brand management in FMCG.
• Demonstrated success with in-store promotions and merchandising.
• Strong understanding of retail drivers at the POS.
• Excellent communication, presentation and project management skills.
• Able to collaborate with sales, marketing and external partners.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement trade marketing strategies and promotions for key retail partners.
• Create POS materials and merchandising solutions to boost in-store presence.
• Collaborate with sales to execute trade programs at retail.
• Analyze trade spend and campaign performance; provide optimization recommendations.
• Manage relationships with external agencies for trade materials.

Skills

Trade marketing

Brand management

Promotions

Merchandising

Communication

Project management

Education

Bachelor's degree in Marketing/Business

Job description

About the Role

Our client is looking for a dynamic and commercially focused Trade Marketing Specialist to join their team in Benoni. This role is vital for developing and executing effective in-store and channel marketing strategies to drive sales and brand visibility for their FMCG products across the Gauteng region. You will work closely with the sales team to translate brand objectives into impactful trade promotions and merchandising initiatives that resonate with both retailers and consumers. This is an excellent opportunity to influence point-of-sale success in a fast-paced environment.

Key Responsibilities

• Develop and implement innovative trade marketing strategies and promotional plans for key retail partners.
• Create compelling point-of-sale (POS) materials and merchandising solutions to enhance brand presence in-store.
• Collaborate with the sales team to ensure effective execution of trade programs and promotions at the retail level.
• Analyze trade spend effectiveness and campaign performance, providing recommendations for optimization.
• Manage relationships with external agencies for creative development and production of trade marketing materials.
• Stay abreast of market trends, competitor activities, and retailer strategies to inform trade marketing planning.

Requirements

• Proven experience in trade marketing , brand management, or a related field, preferably in FMCG.
• Demonstrated success in developing and executing effective in-store promotions and merchandising strategies.
• Strong understanding of the retail landscape and the drivers of sales at the point of purchase.
• Excellent communication, presentation, and project management skills.
• Ability to work collaboratively with sales, marketing, and external partners.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Competitive salary and performance-related incentives.
• Comprehensive medical aid and retirement benefits.
• Opportunities for professional development and career growth.
• Work within a vibrant FMCG market in the East Rand .
• Be part of a supportive and results-oriented team.