Trade Marketing Manager - FMCG

Placements24; Soweto; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Hybrid work model

Career development

Annual leave

Employee assistance program

Exposure to retail channels

Job summary

Placements24 in Soweto, Gauteng, is seeking a strategic Trade Marketing Manager for a hybrid role bridging brands with retail partners. You will craft trade marketing strategies, promotions, POS materials, and merchandising plans to drive in-store visibility and sales performance.

The ideal candidate has 4–6 years in trade marketing or related roles in FMCG, strong analytical and collaboration skills, and knowledge of Soweto retail landscape.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 4–6 years in trade marketing, brand management or sales in FMCG.
• Proven trade marketing plans and in-store promotions experience.
• Retail operations, category management, shopper marketing knowledge.
• Strong analytical, negotiation and communication abilities.
• Hybrid work capability and understanding of Soweto retail.

Responsibilities

• Develop and implement trade marketing strategies aligned with brand and sales goals.
• Analyze sales data, market trends, and competitor activity for opportunities.
• Design and manage in-store promotions, pricing, discounts, and activations.
• Create merchandising and POS plans to maximize visibility.
• Collaborate with sales to execute programs at retail level.
• Work with marketing to produce trade materials.
• Manage trade marketing budgets and ROI tracking.
• Build relationships with key retail partners and channels.
• Monitor performance and provide reports and recommendations.
• Stay updated on retail trends and propose innovative approaches.

Skills

Analytical skills

Negotiation

Communication

Presentation skills

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

Retail analytics tools

Job description

About the Role

Our client, a leading entity in the FMCG sector, is seeking an experienced and strategic Trade Marketing Manager to join their team based in Soweto, Gauteng . This hybrid role is crucial for bridging the gap between our client's brands and their retail partners, driving in-store visibility, promotional effectiveness, and sales performance. You will be responsible for developing and executing compelling trade marketing strategies that support brand objectives and enhance category performance within the retail environment. The ideal candidate possesses a deep understanding of the retail landscape, strong analytical skills, and a proven ability to collaborate effectively with both sales teams and external retailers. You will analyze market data, identify opportunities, and design impactful promotional programs, point-of-sale materials, and merchandising plans. This is an exceptional opportunity for a commercially driven individual to make a significant impact on brand success at the point of purchase within the vibrant FMCG market. Your expertise will be key to optimizing our client's presence in retail outlets and driving consumer demand at the shelf.

Key Responsibilities

• Develop and implement effective trade marketing strategies aligned with brand and sales objectives.
• Analyze sales data, market trends, and competitor activities to identify trade opportunities and challenges.
• Design and manage in-store promotional campaigns, including pricing, discounts, and activation programs.
• Develop and execute merchandising plans and point-of-sale (POS) strategies to maximize brand visibility.
• Collaborate closely with the sales team to ensure effective execution of trade programs at the retail level.
• Work with marketing and creative teams to develop compelling trade marketing materials.
• Manage trade marketing budgets, ensuring efficient allocation of resources and tracking ROI.
• Build and maintain strong relationships with key retail partners and distribution channels.
• Monitor the effectiveness of trade activities and provide performance reports and recommendations.
• Stay abreast of retail and channel trends, proposing innovative approaches to trade marketing.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4-6 years of experience in trade marketing, brand management, or sales, preferably within the FMCG sector.
• Proven experience in developing and executing successful trade marketing plans and in-store promotions.
• Strong understanding of retail operations, category management, and shopper marketing principles.
• Excellent analytical skills with the ability to interpret sales and market data.
• Proficiency in MS Office Suite; experience with retail analytics tools is a plus.
• Strong negotiation, communication, and presentation skills.
• Ability to work effectively in a hybrid environment, collaborating with remote and in-office teams.
• Proactive and results-oriented approach to achieving commercial objectives.
• Knowledge of the retail landscape in Soweto, Gauteng is highly desirable.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive medical aid and retirement fund benefits.
• Opportunity to shape trade strategies for leading FMCG brands.
• Hybrid work model offering flexibility.
• Opportunities for professional development and career advancement.
• Collaborative and dynamic work environment.
• Generous annual leave and public holiday allowance.
• Employee assistance program for added support.
• Exposure to a wide range of retail channels and consumer insights.
• Contribution to driving brand success at the point of purchase.