Trade Marketing Manager - FMCG Brands

Placements24; Klerksdorp; Hybrid; ZAR 700,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Hybrid work model

Professional development

Wellness programs

Job summary

Placements24 is seeking a Trade Marketing Manager to boost brand performance at the point of sale in Klerksdorp. You will bridge brand strategy and retail execution to elevate visibility and consumer engagement across North West FMCG accounts.

The role requires strong analytical and project management skills, a proven campaign track record, and the ability to collaborate with cross-functional teams in a hybrid setup.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 5 years of experience in trade marketing or brand management in FMCG.
• Proven track record of in-store campaigns and retail execution.

Responsibilities

• Develop and implement in-store trade marketing strategies.
• Collaborate with sales and brand teams for execution.
• Analyze sales data and market trends to spot opportunities.
• Manage trade marketing budget and ROI.
• Create promotional materials and merchandising guidelines.
• Build relationships with retail partners and field teams.
• Measure and report campaign effectiveness.
• Stay updated on trade marketing trends.
• Coordinate with agencies for creative development.

Skills

Trade marketing

Brand management

Analytical skills

Cross-functional teamwork

Retail knowledge

Education

Bachelor's degree in Marketing

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a dynamic entity in the FMCG space, is seeking a creative and analytical Trade Marketing Manager to drive brand performance at the point of sale in Klerksdorp. This role is pivotal in developing and executing effective in-store strategies that enhance brand visibility, stimulate consumer purchasing, and support sales objectives. You will be responsible for bridging the gap between brand strategy and retail execution, ensuring our client's products stand out in a competitive marketplace. The ideal candidate will possess a strong understanding of trade dynamics, excellent project management skills, and a passion for delivering measurable results. This position offers a unique opportunity to shape in-store experiences for leading FMCG brands and to contribute to commercial success within North West.

Key Responsibilities

• Develop and implement in-store marketing strategies and promotional plans aligned with brand objectives.
• Collaborate with sales and brand teams to ensure effective execution of trade marketing initiatives.
• Analyze sales data, market trends, and competitor activities to identify trade opportunities.
• Manage the budget for trade marketing activities, ensuring optimal ROI.
• Develop promotional materials, point-of-sale displays, and merchandising guidelines.
• Build and maintain strong relationships with retail partners and field sales teams.
• Measure and report on the effectiveness of trade marketing campaigns.
• Stay abreast of the latest trends and innovations in trade marketing and retail.
• Coordinate with agencies for creative development and execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, brand management, or a related role within the FMCG industry.
• Proven track record of developing and executing successful trade marketing campaigns.
• Strong understanding of retail environments and consumer purchasing behavior.
• Excellent analytical, project management, and communication skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to work effectively with cross-functional teams.
• Knowledge of the Klerksdorp retail landscape is beneficial.
• Creativity and a keen eye for detail.

Benefits

• Competitive annual salary of R .
• Performance-based bonus incentives.
• Comprehensive medical aid and retirement fund contributions.
• A flexible hybrid work model, offering a balance between office and remote work.
• Opportunities for professional development and skill enhancement.
• Exposure to a diverse portfolio of leading FMCG brands.
• Employee wellness programs and benefits.