Trade Marketing Specialist

Placements24; Gqeberha; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Hybrid work model

Competitive salary with performanceBON

Medical aid and retirement fund

Job summary

Placements24 is seeking a Trade Marketing Specialist to join our marketing team in Port Elizabeth, Eastern Cape. The role focuses on developing in-store and channel marketing strategies to drive sales and enhance brand visibility at the point of purchase.

The ideal candidate has 3–5 years of FMCG experience, strong analytical skills, and a track record in promotions, merchandising and retailer collaboration. Hybrid work model offered with growth opportunities.

Qualifications

• 3–5 years of experience in trade marketing, brand management or similar role in FMCG.
• Strong understanding of retail channels and consumer purchasing behavior.
• Proven ability to design in-store promotions and merchandising programs.
• Excellent analytical skills to interpret sales data and ROI.
• Effective communication and collaboration with sales teams and retailers.

Responsibilities

• Develop and implement strategic in-store and trade marketing plans to support brand objectives and sales targets.
• Collaborate with the sales team to understand retailer needs and create tailored promotional programs.
• Design and execute POS materials, displays, and merchandising initiatives.
• Manage relationships with external agencies for creative development and production of trade marketing materials.
• Analyse sales data, promotional performance and competitor activities to identify opportunities.
• Monitor trade spend and ensure ROI for all trade marketing activities.
• Conduct regular store visits to assess brand presence and execution quality.
• Provide insights to brand and sales teams based on trade data.

Skills

Trade marketing experience

Brand management

Analytical skills

Excel proficiency

Communication

Independent work

Education

Bachelor's degree in Marketing/Business Administration or related field

Tools

MS Excel

Job description

About the Role

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) arena, is looking for a creative and analytical Trade Marketing Specialist to join their marketing team in Port Elizabeth, Eastern Cape . This role is pivotal in developing and executing effective in-store and channel marketing strategies that drive sales and enhance brand visibility at the point of purchase. The ideal candidate will possess a strong understanding of retail environments, a flair for creating impactful promotional campaigns, and a data-driven approach to measuring success. This is an excellent opportunity to contribute to the growth of well-known FMCG brands within a supportive and collaborative hybrid work setting.

Key Responsibilities

• Develop and implement strategic in-store and trade marketing plans to support brand objectives and sales targets.
• Collaborate with the sales team to understand retailer needs and develop tailored promotional programs.
• Design and execute point-of-sale (POS) materials, displays, and merchandising initiatives.
• Manage relationships with external agencies for creative development and production of trade marketing materials.
• Analyse sales data, promotional performance, and competitor activities to identify trends and opportunities.
• Monitor trade spend and ensure optimal return on investment for all trade marketing activities.
• Conduct regular store visits to assess brand presence, competitor activities, and execution quality.
• Provide insights and recommendations to the brand and sales teams based on trade insights.
• Ensure brand consistency across all trade marketing executions.
• Coordinate with supply chain and operations to ensure product availability for promotions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in trade marketing, brand management, or a similar role, preferably within the FMCG industry
• Proven experience in developing and executing successful in-store promotions and merchandising programs.
• Strong understanding of retail channels and consumer purchasing behaviour.
• Excellent analytical skills with the ability to interpret sales data and ROI.
• Proficiency in MS Office Suite, particularly Excel for data analysis.
• Creative thinking and excellent visual merchandising skills.
• Strong communication and interpersonal skills to collaborate effectively with sales teams and retailers.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of point-of-sale best practices.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive medical aid and retirement fund benefits.
• Paid annual leave and other statutory benefits.
• Hybrid work model allowing for flexibility and work-life balance.
• Opportunities for professional development and training in marketing.
• Exposure to diverse FMCG brands and product categories.
• Collaborative and supportive team environment.
• Be part of a growing company with a strong market presence.
• Chance to innovate and implement creative trade marketing solutions.
• Employee wellness and assistance programs.