Trade Marketing Manager

Placements24; Vereeniging; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Bonus structure

Health benefits

Career development

Dynamic team in Vereeniging

Training & conferences

Retirement fund

Job summary

Placements24 is seeking a strategic Trade Marketing Manager to lead trade marketing efforts from our Vereeniging base in Gauteng, South Africa. You will shape go-to-market plans for FMCG brands, driving visibility, sales, and market share across key retailers.

Collaboration with sales, marketing and brand teams is essential to deliver impactful programs in the region. Ideal candidates will have deep retail, category management and promotional planning experience, with a proven ability to analyze

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years in trade marketing or related FMCG roles.
• Proven track record in trade programs and retail promotion.

Responsibilities

• Develop and implement trade marketing strategies aligned with brand objectives.
• Analyze market data and performance to identify opportunities.
• Collaborate with sales for effective in-store execution.
• Manage in-store materials and POS displays.
• Negotiate with retailers for placement and promo support.
• Plan trade shows and retailer events.

Skills

Analytical skills

Strategic thinking

Negotiation

Communication

Relationship management

Project management

Education

Bachelor's degree

Tools

Nielsen

IRI

PowerPoint

Job description

About the Role

Our client is seeking a strategic and experienced Trade Marketing Manager to be based in Vereeniging . This role is responsible for developing and executing effective trade marketing strategies that drive brand visibility, sales, and market share within key retail channels for their FMCG products. The ideal candidate will possess a deep understanding of retail dynamics, category management, and promotional planning within the FMCG industry. You will work closely with sales, marketing, and brand teams to create impactful trade programs that resonate with both retailers and consumers. This is a significant opportunity to shape our client's go-to-market strategy and drive commercial success in the Gauteng region.

Key Responsibilities

• Develop and implement comprehensive trade marketing strategies and plans aligned with brand objectives and sales targets.
• Analyze market data, sales performance, and competitor activities to identify opportunities for trade promotion and channel development.
• Collaborate with sales teams to ensure effective execution of trade programs and promotional campaigns at the retail level.
• Manage the development and production of in-store merchandising materials, point-of-sale displays, and promotional collateral.
• Negotiate with retail partners for optimal brand placement, visibility, and promotional support.
• Plan and execute trade shows, retailer events, and other B2B marketing initiatives.
• Monitor and evaluate the effectiveness of trade marketing initiatives, providing regular reports with actionable insights.
• Manage the trade marketing budget, ensuring efficient allocation of resources and optimal ROI.
• Stay updated on retail trends, consumer behavior, and new channel opportunities in the FMCG sector.
• Foster strong relationships with key retail stakeholders and internal cross-functional teams.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum of 5 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven track record of developing and executing successful trade marketing strategies.
• Strong understanding of retail channels, category management, and shopper marketing principles.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in data analysis and presentation tools (e.g., Nielsen, IRI, PowerPoint).
• Strong negotiation and relationship management skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience in the Vereeniging area or Gauteng market is advantageous.
• Demonstrated ability to work effectively with sales and marketing teams.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health and wellness benefits package.
• Opportunities for career growth and professional development.
• Dynamic and collaborative work environment in Vereeniging .
• Exposure to a diverse portfolio of leading FMCG brands.
• Allowance for professional training and industry conferences.
• Company contribution towards a retirement fund.