Trade Marketing Specialist - FMCG

Placements24; Cape Town; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Job summary

Placements24 is seeking a highly motivated Trade Marketing Specialist to join our FMCG client in Cape Town, Western Cape. This role bridges brand strategy and in-store execution, driving sales and boosting brand visibility at the point of purchase.

You will work with sales teams, distributors, and retailers to optimize product placement, promotions, and shopper engagement across retail channels, while managing budgets and timelines for trade marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in trade marketing, brand management, or sales in FMCG.
• Proven track record of successful trade marketing campaigns.
• Strong understanding of SA retail landscape, especially Western Cape.
• Excellent analytical and data interpretation skills.
• Proficiency in MS Office, especially Excel and PowerPoint.
• Strong project management and organizational abilities.
• Excellent communication and stakeholder influence.
• Experience managing relationships with external agencies and suppliers.

Responsibilities

• Develop and execute comprehensive trade marketing plans aligned with overall brand and sales strategies.
• Collaborate with the sales team to support their objectives through targeted trade promotions, merchandising, and in-store visibility programs.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization and budget allocation.
• Manage the development and deployment of point-of-sale (POS) materials and promotional assets.
• Build and maintain strong relationships with key retail partners and distributors to ensure successful program implementation.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Provide insights and recommendations to the brand and sales teams based on trade performance data and shopper insights.
• Ensure consistent brand representation and execution across all retail touchpoints.
• Manage project timelines and budgets for trade marketing initiatives.

Skills

Analytical skills

Excel

PowerPoint

Project management

Stakeholder management

Communication

Retail marketing

FMCG experience

Education

Bachelor's degree in Marketing or related field

Job description

About the Role

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a highly motivated Trade Marketing Specialist to join their dynamic team in Cape Town, Western Cape . This role is critical in bridging the gap between brand strategy and in-store execution, focusing on developing and implementing effective trade marketing initiatives that drive sales volume and enhance brand visibility at the point of purchase. The successful candidate will work closely with sales teams, distributors, and retail partners to ensure optimal product placement, promotional effectiveness, and shopper engagement across various retail channels. This is an exciting opportunity to contribute to the success of well-known FMCG brands in the vibrant Cape Town market.

Key Responsibilities

• Develop and execute comprehensive trade marketing plans aligned with overall brand and sales strategies.
• Collaborate with the sales team to support their objectives through targeted trade promotions, merchandising, and in-store visibility programs.
• Analyze trade spend effectiveness and ROI, making recommendations for optimization and budget allocation.
• Manage the development and deployment of point-of-sale (POS) materials and promotional assets.
• Build and maintain strong relationships with key retail partners and distributors to ensure successful program implementation.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Provide insights and recommendations to the brand and sales teams based on trade performance data and shopper insights.
• Ensure consistent brand representation and execution across all retail touchpoints.
• Manage project timelines and budgets for trade marketing initiatives.

Requirements

• A Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven track record of developing and executing successful trade marketing campaigns.
• Strong understanding of the retail landscape in South Africa , particularly in the Western Cape.
• Excellent analytical skills with the ability to interpret sales data and shopper insights.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at various levels.
• Experience in managing relationships with external agencies and suppliers.
• A passion for the FMCG sector and a drive to achieve commercial success.

Benefits

Our client offers a competitive salary package, including performance bonuses and benefits such as medical aid and a provident fund. Opportunities for professional growth and development within a leading FMCG organization are extensive. This role provides a chance to work with iconic brands in the beautiful city of Cape Town and contribute directly to sales success.