Strategic Paid Media Manager — Remote (B2B Growth)

Blacksmith Agency LLC; Randburg; Remote; ZAR 1,067,000 - 1,807,000; Full time

Job summary

Blacksmith Agency is seeking a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will shape strategy, manage budgets, and guide the narrative when clients ask why. You are the strategic voice in client conversations.

You’ll own campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, steer bidding and testing, ensure robust conversion tracking, and craft 90-day roadmaps for each client while driving retention and upsell opportunities.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience across multiple clients.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta

Paid media

Agency experience

English proficiency

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Search Marketing Manager to own paid media for B2B and growing-brand clients. You will shape strategy, manage budgets, and guide the narrative when clients ask why. You are the strategic voice in client conversations.

You’ll own campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, steer bidding and testing, ensure robust conversion tracking, and craft 90-day roadmaps for each client while driving retention and upsell opportunities.