Remote Paid Media Strategist — B2B Growth & ROAS

Blacksmith Agency LLC; Gauteng; Remote; ZAR 600,000 - 950,000; Full time

Job summary

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice, owning targeting, budgets, roadmaps, and the narrative behind the numbers during client calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets and bidding, ensure robust tracking with GA4/Tag Manager, and craft quarterly roadmaps that demonstrate growth and impact on client metrics.

Qualifications

• 3+ years hands-on in Google Ads and Meta.
• Proven ROAS/CPA/pipeline improvements.
• Agency experience managing multiple clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing.
• Conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop 90 day and quarterly roadmaps for each client and explain numbers on calls.
• Drive account growth through retention and upsell.

Skills

Campaign management

ROAS optimization

Multi-client agency experience

English communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency is seeking a Paid Media Account Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will be the strategic voice, owning targeting, budgets, roadmaps, and the narrative behind the numbers during client calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize budgets and bidding, ensure robust tracking with GA4/Tag Manager, and craft quarterly roadmaps that demonstrate growth and impact on client metrics.