Social Media Strategist - E-commerce

Placements24; Stellenbosch Local Municipality; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Hybrid work model

Health & wellness benefits

Professional development opportunities

Performance incentives

Job summary

Placements24 is seeking a forward-thinking Social Media Strategist to elevate the client's e-commerce presence in Paarl. You will craft and execute innovative social media strategies, targeting audiences across platforms to drive online sales and brand engagement.

The ideal candidate will have a data-driven mindset, strong analytics, and a proven ability to translate insights into actionable campaigns that resonate with modern consumers in the social landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience with data-driven social media campaigns.
• Strong analytical mindset and reporting skills.
• Excellent written and verbal communication abilities.

Responsibilities

• Develop and implement social media strategies to boost brand awareness and e-commerce sales.
• Define audience personas and tailor content across Instagram, Facebook, TikTok and Pinterest.
• Analyze performance metrics, track ROI, and provide actionable optimization insights.
• Collaborate with content creators, marketing teams, and product specialists to align messaging.
• Identify emerging trends and opportunities to maintain a competitive edge.
• Manage social media advertising budgets and campaign execution.

Skills

Social media strategy

Analytics & measurement

Paid social advertising

Content collaboration

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

Social media analytics tools

Job description

About the Role

Our client is seeking a forward-thinking and data-driven Social Media Strategist to elevate their e-commerce presence in Paarl . This role is essential for crafting and executing innovative social media strategies that align with business objectives, enhance brand engagement, and directly contribute to online sales growth. You will be responsible for identifying key trends, understanding target audiences, and developing content that resonates and converts. The ideal candidate is a strategic thinker with a passion for social media marketing, a strong analytical mindset, and a proven ability to translate insights into actionable strategies within the e-commerce landscape.

Key Responsibilities

• Develop and implement comprehensive social media strategies tailored to boost brand awareness and drive e-commerce sales.
• Define target audience personas and tailor content and engagement strategies accordingly across platforms like Instagram, Facebook, TikTok, and Pinterest.
• Analyze social media performance metrics, track ROI, and provide regular reports with actionable insights to optimize campaigns.
• Collaborate with content creators, marketing teams, and product specialists to ensure cohesive brand messaging and campaign execution.
• Identify emerging social media trends, tools, and platform opportunities to maintain a competitive edge.
• Manage social media advertising budgets and campaigns, ensuring efficient allocation of resources for maximum impact.

Requirements

• Proven experience as a Social Media Strategist , Social Media Manager, or similar role, with a focus on e-commerce .
• Demonstrable success in developing and executing data-driven social media strategies that achieve business objectives.
• Expertise in social media analytics tools and ability to interpret data to inform strategy.
• Strong understanding of paid social media advertising principles and campaign management.
• Excellent communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive annual salary with performance incentives.
• Flexible hybrid work model to balance office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and continuous learning.
• A collaborative and forward-thinking work environment.