Social Media Strategist - E-commerce

Placements24; Bloemfontein; Hybride; ZAR 300 000 - 420 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance-based incentives

Hybrid work environment

Résumé du poste

Placements24 in Welkom seeks a talented Social Media Strategist to boost ecommerce presence and drive engagement across major platforms. You will identify trends, optimize content, and shape the brand voice to enhance customer interaction and sales.

The role requires strategic thinking, data-driven decision making, and collaboration with cross-functional teams. A hybrid work arrangement supports flexible collaboration between office and remote work.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media strategy for ecommerce.
• Strong ability to translate data into actionable plans.

Responsabilités

• Design overarching social media strategies aligned with ecommerce goals.
• Lead content planning and calendar development for consistent posts across platforms.
• Analyze trends, competitors, and audience behavior to inform strategy adjustments.
• Oversee social media campaigns including paid ads and measure KPI performance.
• Grow online communities by engaging with followers and managing brand reputation.
• Collaborate with marketing, sales, and customer service for integrated experiences.

Connaissances

Social media strategy

Data analysis

Campaign management

Content planning

Communication

Formation

Bachelor's degree in Marketing or related field

Outils

Facebook Ads Manager

Instagram

TikTok

Google Analytics

Description du poste

About the Role

Our client is seeking an innovative and strategic Social Media Strategist to enhance their e-commerce presence in Welkom . This role requires a forward-thinking individual who can develop and execute cutting-edge social media strategies that drive brand engagement, community growth, and ultimately, sales. You will be responsible for identifying emerging trends, optimizing content performance, and ensuring our client's voice resonates powerfully across all digital touchpoints, playing a key role in shaping the online narrative and customer interaction for the business.

Key Responsibilities

• Design and articulate overarching social media strategies that align with the company's e-commerce goals and brand identity.


• Lead the content planning and calendar development process, ensuring a consistent flow of engaging and relevant posts across all platforms.


• Conduct in-depth analysis of social media trends, competitor activities, and audience behavior to inform strategic adjustments.


• Oversee the execution of social media campaigns, including paid social advertising, and measure their effectiveness against defined KPIs.


• Foster and grow online communities, actively engaging with followers, responding to inquiries, and managing brand reputation.


• Collaborate with cross-functional teams, including marketing, sales, and customer service, to ensure integrated digital experiences.

Requirements

• Extensive experience in social media strategy development and execution, particularly within the e-commerce sector.


• Demonstrated ability to analyze complex data sets and translate insights into actionable social media plans.


• Expertise in various social media platforms, their algorithms, and best practices for engagement and growth.


• Strong understanding of social media advertising platforms and campaign management.


• Exceptional communication, presentation, and interpersonal skills.


• Bachelor's degree in Marketing, Communications, or a related field is highly desirable.

Benefits

• A competitive salary and performance-based incentives.


• The opportunity to lead social media strategy for a dynamic e-commerce company.


• Hybrid work environment that balances office collaboration with remote flexibility in Welkom .


• Access to continuous learning and professional development resources.


• A creative and supportive workplace culture.