About the Role
Our client is seeking an experienced and creative Social Media Marketing Manager to lead their social media strategy from their Tembisa office. This pivotal role involves building and nurturing online communities, enhancing brand presence across various social platforms, and driving engagement through compelling content and targeted campaigns. You will be responsible for shaping the brand's voice online, interacting with followers, and analyzing social media performance to inform future strategies. The ideal candidate is passionate about social trends and understands how to leverage them for business growth in a hands-on, office-based environment.
Key Responsibilities
- Develop, implement, and manage a comprehensive social media strategy aligned with marketing goals and brand identity.
- Create, curate, and schedule engaging, high-quality content (text, image, video) across all relevant social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Monitor social media channels for industry trends, customer feedback, and competitor activity, responding to comments and inquiries promptly and professionally.
- Run and optimize social media advertising campaigns to increase brand awareness, engagement, and conversions.
- Analyze social media metrics and KPIs, providing regular reports on performance, insights, and recommendations for improvement.
- Collaborate with internal teams, including marketing, sales, and customer service, to ensure brand consistency and integrated campaign execution.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 4 years of experience in social media marketing, with a proven track record of growing social media presence and engagement.
- In-depth knowledge of major social media platforms, their algorithms, and best practices for organic and paid promotion.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Excellent copywriting, editing, and visual storytelling skills.
- Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
Benefits
- Competitive salary package and potential for performance bonuses.
- Comprehensive health, dental, and vision insurance benefits.
- Opportunities for professional development and attending industry conferences.
- A dynamic and collaborative work environment in our Tembisa office.
- Generous paid time off and company holidays.