Social Media Marketing Specialist

Placements24; Kempton Park; On-site; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Competitive salary based on experience

Exposure to diverse marketing Initi_

Team collaboration and events

Growth and skill development in social

Job summary

Placements24 in Gauteng seeks a Social Media Marketing Specialist to manage and grow our online community, crafting compelling content and campaigns that boost brand loyalty and customer interaction.

Based on-site in Tembisa, you will calendar social activities, monitor trends, engage with followers, and collaborate with marketing and design teams to ensure a consistent brand voice across Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Qualifications

• Portfolio of successful social media campaigns.
• Strong knowledge of major platforms and audiences.
• Experience with management tools like Hootsuite or Buffer.
• Strong copywriting and basic visual editing skills.
• Excellent communication and customer-service mindset.
• Ability to work independently and in a team.
• Bachelor's degree in Marketing/Communications or related (preferred).
• Familiarity with Tembisa/Gauteng market is a plus.
• On-site role commitment required.

Responsibilities

• Develop, implement, and manage social media strategies.
• Create, curate, and schedule engaging content across platforms.
• Monitor channels for trends and feedback; respond promptly.
• Plan and execute paid social campaigns; optimize for ROAS.
• Analyze metrics and produce insights and recommendations.
• Collaborate with marketing and design for brand consistency.
• Build relationships with followers and influencers.
• Stay updated on best practices and new platforms.
• Coordinate with teams to support broader campaigns.

Skills

Social media strategy

Platform knowledge

Hootsuite/Buffer

Content creation

Communication skills

Independent and team work

On-site work

Gauteng market knowledge

Education

Bachelor's degree in Marketing/Communications or related

Tools

Hootsuite

Buffer

Job description

About the Role

Our client, a reputable retail brand, is looking for a creative and energetic Social Media Marketing Specialist to manage and grow their online community. This role is crucial for enhancing brand visibility and engaging directly with customers through social platforms. You will be responsible for crafting compelling content, managing social media calendars, and executing campaigns that drive brand loyalty and customer interaction.

The position is based in the bustling community of Tembisa, Gauteng, and requires an on-site presence to fully immerse in the brand's local market activities. This is an exciting opportunity for a social media enthusiast who thrives in a fast-paced environment and is passionate about building strong online relationships. If you have a knack for storytelling and a deep understanding of social media trends, this role is for you. You will be a key player in shaping our client's digital voice and connecting with their audience in meaningful ways.

Key Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and high-quality content, including text, image, and video, that aligns with brand guidelines and marketing objectives.
• Monitor social media channels for industry trends, customer feedback, and competitor activities, responding promptly to comments and inquiries.
• Plan and execute paid social media advertising campaigns, optimizing for engagement, reach, and conversions.
• Analyze social media performance metrics, generating regular reports with insights and recommendations for improvement.
• Collaborate with the marketing and design teams to ensure brand consistency and support broader campaign initiatives.
• Build and nurture relationships with followers and influencers to enhance brand advocacy.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.

Requirements

• Proven experience as a Social Media Specialist or similar role, with a portfolio showcasing successful social media campaigns.
• Excellent knowledge of major social media platforms, their respective audiences, and best practices for engagement.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong content creation skills, including copywriting and basic visual design/video editing capabilities.
• Excellent communication, interpersonal, and customer service skills.
• Ability to work independently and as part of a team in a demanding environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field is preferred.
• Familiarity with the local Tembisa, Gauteng market is an advantage.
• Must be able to commit to an on-site role.

Benefits

• Competitive salary based on experience and qualifications.
• Opportunity to work with a well-known and respected brand.
• Exposure to diverse marketing initiatives and team collaboration.
• A supportive work environment that encourages creativity and initiative.
• Potential for professional growth and skill development in social media marketing.
• Regular team-building activities and company events.