Social Media Marketing Lead

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, and vision insurance

Paid time off and holidays

Professional development and training

Startup environment

Employee discounts

Job summary

Placements24 in Bloemfontein, South Africa, seeks a Social Media Marketing Lead to shape our online presence. You will develop campaigns, manage across platforms, and guide content creation with a data-driven mindset.

Lead a fast-paced marketing team in a hybrid work setup, delivering engaging content, analyzing performance, and driving brand growth in a rapidly expanding e-commerce startup.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Minimum of 4 years of experience in social media marketing, content creation, and community management.
• Proven experience in developing and executing social media strategies for brands.
• Excellent understanding of major platforms and best practices.
• Proficiency with social media management tools and analytics platforms.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and target audience.
• Manage and grow the company's presence across Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Create, curate, and schedule engaging content, including text, images, and video.
• Monitor social channels for trends, feedback, and relevant conversations; respond professionally.
• Plan and execute paid social media advertising campaigns to increase reach and conversions.
• Analyze data and generate reports with insights and recommendations.
• Collaborate with marketing and creative teams for content consistency and campaign integration.
• Stay up-to-date with the latest social media practices and platform updates.
• Identify and build relationships with influencers and brand advocates.

Skills

Social media marketing

Content creation

Analytics

Communication

Strategy development

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Facebook Ads Manager

Job description

About the Role

Our client, a dynamic e-commerce startup, is seeking an experienced and creative Social Media Marketing Lead to drive their online presence and engagement strategies. This role is integral to developing and executing innovative social media campaigns that enhance brand awareness, foster community interaction, and ultimately drive traffic and conversions. The ideal candidate will have a proven track record in managing social media platforms, creating compelling content, and analyzing performance metrics to optimize strategies. You will be responsible for managing all social media channels, developing content calendars, engaging with followers, and staying ahead of emerging trends. This is an exciting opportunity to shape the social media voice of a rapidly growing brand and make a tangible impact on its success in Bloemfontein , Free State, ZA. You will work closely with the marketing team to ensure brand consistency and alignment with overall marketing objectives. The role demands a highly motivated individual with a passion for social media, a strategic mindset, and excellent creative and analytical skills. Your leadership will guide the company's digital community interactions and brand storytelling across key platforms.

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with marketing goals and target audience.
• Manage and grow the company's presence across all relevant social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and on-brand content, including text, image, and video posts.
• Monitor social media channels for industry trends, customer feedback, and relevant conversations.
• Engage with the online community, respond to comments and messages in a timely and professional manner.
• Plan and execute paid social media advertising campaigns to increase reach and conversions.
• Analyze social media performance data and generate regular reports on key metrics, insights, and recommendations.
• Collaborate with the marketing and creative teams to ensure content consistency and campaign integration.
• Stay up-to-date with the latest social media best practices, tools, and platform updates.
• Identify and build relationships with relevant influencers and brand advocates.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing, content creation, and community management.
• Proven experience in developing and executing successful social media strategies for brands.
• Excellent understanding of various social media platforms, their respective audiences, and best practices.
• Strong content creation skills, including copywriting and basic graphic design/video editing capabilities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Experience with paid social advertising campaigns.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication, interpersonal, and collaboration skills.
• Creative thinker with a passion for digital trends and innovation.

Benefits

• Competitive salary package.
• Health, dental, and vision insurance coverage.
• Paid time off and company holidays.
• Opportunities for professional development and training in digital marketing.
• A vibrant, fast-paced, and collaborative startup environment.
• Employee discounts on company products.
• Hybrid work model offering a blend of in-office and remote work.
• Chance to be a key player in a growing e-commerce brand.