Social Media Marketing Manager

Placements24; Paarl; Hybrid; ZAR 279,000 - 469,000; Full time

Benefits offered by this job

Competitive salary and comprehensive福利

Hybrid work model in Paarl, Western C

Professional development opportunities

Creative and forward-thinking team

Job summary

Placements24 in Paarl, Western Cape, seeks a creative Social Media Marketing Manager to lead our social presence and engagement across platforms.

You will develop and execute comprehensive social media strategies, create compelling content, monitor trends, and collaborate with marketing, PR and customer service teams.

This hybrid role offers in-office collaboration in Paarl with remote flexibility, a chance to shape our brand voice, and grow vibrant online communities.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years of experience in social media marketing management.
• In-depth knowledge of major platforms, algorithms, and best practices.
• Experience with social media management tools and analytics platforms.
• Proven ability to create engaging content, including basic graphic design and video editing.
• Excellent written and verbal communication with strong brand voice.

Responsibilities

• Develop, implement, and manage social media strategies that align with marketing goals and brand objectives.
• Create, curate, and schedule engaging content for all platforms.
• Monitor channels for trends, conversations, and feedback, responding professionally.
• Manage social media advertising campaigns, including budget allocation and optimization.
• Analyze metrics and report insights and recommendations for improvement.
• Build and nurture online communities; encourage user-generated content.
• Collaborate with marketing, PR, and customer service for cohesive messaging.
• Stay up-to-date with best practices, tools, and emerging platforms.
• Manage influencer collaborations and partnerships as needed.

Skills

Social media strategy

Content creation

Analytics

Campaign management

Communication

Brand voice

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is looking for an innovative and strategic Social Media Marketing Manager to lead their social media presence and engagement efforts. This role is pivotal in developing and executing comprehensive social media strategies across various platforms to enhance brand awareness, drive community engagement, and support marketing objectives. The ideal candidate will possess a deep understanding of social media trends, platform nuances, and analytics, with a proven ability to create compelling content and foster vibrant online communities. This is an exciting opportunity to shape the social voice of a growing brand in Paarl, Western Cape . The position combines the flexibility of remote work with the benefits of in-office collaboration.

Key Responsibilities

• Develop, implement, and manage social media strategies that align with marketing goals and brand objectives.


• Create, curate, and schedule engaging and high-quality content (text, image, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).


• Monitor social media channels for industry trends, conversations, and customer feedback, responding in a timely and professional manner.


• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.


• Analyze social media metrics and provide regular reports on performance, insights, and recommendations for improvement.


• Build and nurture online communities, fostering engagement and encouraging user-generated content.


• Collaborate with marketing, PR, and customer service teams to ensure a cohesive brand message across all channels.


• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.


• Manage influencer collaborations and partnerships as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• 3-5 years of experience in social media marketing management, with a proven track record of growing social media presence and engagement.


• In-depth knowledge of major social media platforms, their algorithms, and best practices.


• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.


• Proven ability to create engaging and shareable content, including basic graphic design and video editing skills.


• Strong understanding of social media advertising and campaign management.


• Excellent written and verbal communication skills, with a strong grasp of tone and brand voice.


• Analytical mindset with the ability to interpret data and translate it into actionable strategies.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement contributions.


• This role provides a hybrid work model, offering a balance between remote work and in-office collaboration in scenic Paarl, Western Cape .


• You will have access to ongoing professional development opportunities and the chance to work with a creative and forward-thinking team.


• Join a company that values innovative social media strategies and employee growth.