About the Role
Our client seeks a dynamic and experienced Social Media Manager to lead their social media strategy and execution. This position is based in Klerksdorp, North West , and offers a hybrid work model, balancing the benefits of remote flexibility with essential in-office collaboration. You will be responsible for developing and implementing engaging social media campaigns across various platforms, growing our client's online community, and enhancing brand awareness. The ideal candidate is a strategic thinker, a creative storyteller, and possesses a deep understanding of social media trends and analytics. You will work closely with marketing, sales, and product teams to ensure cohesive messaging and drive measurable results. This role is perfect for someone passionate about building online brands and connecting with audiences in meaningful ways.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with marketing goals and brand objectives.
- Manage all social media accounts, including content creation, scheduling, and publishing.
- Create, curate, and manage engaging, high-quality content (text, image, video) tailored for each platform.
- Monitor social media trends, audience conversations, and competitor activities.
- Engage with followers, respond to comments and messages promptly, and foster a strong online community.
- Analyze social media performance using analytics tools and provide regular reports on key metrics, insights, and recommendations.
- Plan and execute social media advertising campaigns to increase reach and engagement.
- Collaborate with internal teams (marketing, sales, product) to ensure brand consistency.
- Identify and cultivate relationships with relevant influencers and brand advocates.
- Stay up-to-date with the latest social media best practices, tools, and platform updates.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience (3+ years) as a Social Media Manager or similar role.
- Demonstrable success in developing and executing social media strategies that drive engagement and growth.
- Excellent copywriting, editing, and communication skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Strong understanding of digital marketing principles and social media advertising.
- Creative thinking and ability to generate innovative content ideas.
- Experience with graphic design tools (e.g., Canva) is a plus.
- Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
- Strong organizational skills and attention to detail.
Benefits
- Hybrid work model providing flexibility.
- Competitive salary and benefits package.
- Opportunity to shape the social media presence of a growing company.
- Collaborative and creative work environment.
- Professional development opportunities.
- Exposure to various social media platforms and marketing campaigns.
- Team events and social gatherings.
- Convenient location in Klerksdorp .
- Supportive management and team members.
- Paid time off.