Social Media Marketing Specialist

Placements24; Benoni; Hybrid; ZAR 480,000 - 620,000; Full time

Benefits offered by this job

Hybrid work model offering flexibility

Opportunity to work with a growing e‑c

Collaborative and creative work环境 in/

Job summary

Placements24 is seeking a Social Media Marketing Specialist to elevate our online retailer's presence from Benoni, Gauteng. In a hybrid role, you will craft content, manage campaigns across Instagram, Facebook, TikTok and more, and engage the community to boost brand awareness and customer acquisition.

You will analyze performance data, collaborate with marketing and design teams, and contribute to paid social campaigns while staying ahead of trends in e-commerce and digital marketing.

Qualifications

• Minimum of 3 years of experience in social media marketing, preferably in an e-commerce environment.
• Proven ability to create engaging content and manage social media accounts effectively.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media algorithms and best practices for audience engagement.
• Excellent copywriting, editing, and communication skills.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing is a plus.
• Ability to work effectively in a hybrid environment in Benoni, Gauteng, ZA.
• Team player with strong collaboration skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Responsibilities

• Develop, implement, and manage social media strategies that align with marketing goals and brand objectives.
• Create, curate, and schedule high-quality, engaging content for various social platforms.
• Monitor social channels, respond to comments and messages, and engage with the online community.
• Analyze social media performance data and provide regular reports with insights and recommendations.
• Stay informed about the latest social media trends, platform updates, and best practices.
• Collaborate with marketing and design teams to ensure brand consistency and effective campaign execution.
• Assist in planning and execution of paid social media advertising campaigns.
• Identify opportunities to enhance brand visibility and drive traffic to the e-commerce website.
• Manage influencer collaborations and partnerships.

Skills

Social media marketing

Content creation

Analytics

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a popular online retailer, is seeking a talented Social Media Marketing Specialist to enhance their online presence. This hybrid role requires a balance of remote work and in-office presence at their **Benoni, Gauteng, ZA** location. You will be responsible for developing and executing engaging social media strategies, creating compelling content, and driving community engagement to increase brand awareness and customer acquisition. The ideal candidate possesses a strong understanding of social media platforms, content creation, and digital marketing trends within the e-commerce space. If you are a creative and analytical marketer eager to make an impact in a dynamic online retail environment, this is the role for you. Join our client's dedicated marketing team in **Benoni, Gauteng, ZA** and contribute to their continued success.

Key Responsibilities

• Develop, implement, and manage social media strategies that align with marketing goals and brand objectives.
• Create, curate, and schedule high-quality, engaging content (text, image, video) for various social media platforms (e.g., Instagram, Facebook, Twitter, TikTok).
• Monitor social media channels, respond to comments and messages, and engage with the online community.
• Analyze social media performance data and provide regular reports with insights and recommendations for optimization.
• Stay informed about the latest social media trends, platform updates, and best practices.
• Collaborate with the marketing and design teams to ensure brand consistency and effective campaign execution.
• Assist in the planning and execution of paid social media advertising campaigns.
• Identify opportunities to enhance brand visibility and drive traffic to the e-commerce website.
• Manage influencer collaborations and partnerships.

Requirements

• Minimum of 3 years of experience in social media marketing, preferably in an e-commerce environment.
• Proven ability to create engaging content and manage social media accounts effectively.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of social media algorithms and best practices for audience engagement.
• Excellent copywriting, editing, and communication skills.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing is a plus.
• Ability to work effectively in a hybrid environment in **Benoni, Gauteng, ZA**, managing time and tasks efficiently.
• Team player with strong collaboration skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Competitive annual salary of ZAR .
• Hybrid work model offering flexibility.
• Opportunity to work with a growing e-commerce brand.
• Collaborative and creative work environment in **Benoni, Gauteng, ZA**.
• Professional development opportunities.