E-commerce Social Media Marketing Specialist

Placements24; Vereeniging; Sur place; ZAR 180 000 - 280 000; Plein temps

Résumé du poste

Placements24 is seeking a creative and data-driven E-commerce Social Media Marketing Specialist to join their Vereeniging team in Gauteng. You will shape and execute social media strategies to boost brand presence, engagement, and conversions across platforms.

In this fast-paced ecommerce environment, you will develop captivating content, manage paid campaigns, monitor performance, and collaborate with marketing and creative teams to maximize ROI while staying ahead of platform changes.

Qualifications

• Proven experience as a Social Media Specialist or Digital Marketer within e-commerce.
• Experience creating and managing successful social campaigns and content.
• Strong understanding of platform algorithms and ads capabilities.
• Proficiency with Buffer or Hootsuite and analytics tools.
• Excellent copywriting and communication skills.
• Familiarity with Canva is a plus.
• Bachelor's degree in Marketing, Communications or related field.

Responsabilités

• Develop and implement engaging social media strategies that align with the client's e-commerce goals and brand identity.
• Create, curate, and manage compelling content (text, images, video) for various social media platforms like Instagram, Facebook, Twitter, and TikTok.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, leads, and sales.
• Monitor social media channels for brand mentions, customer feedback, and industry trends, responding appropriately.
• Engage with the online community, fostering positive interactions and building relationships with followers.
• Analyze social media performance data, generate reports, and provide actionable insights to improve campaign effectiveness.
• Collaborate with the marketing and creative teams to ensure brand consistency and campaign integration.
• Stay up-to-date with the latest social media best practices, algorithm changes, and emerging platforms.
• Assist in managing influencer collaborations and partnerships.
• Contribute to A/B testing and optimization of social media content and ad creatives.

Connaissances

Social media marketing

Content creation

Analytics

Ads management

Canva

Buffer/Hootsuite

Copywriting

Formation

Bachelor's degree in Marketing, Communications or related field

Outils

Buffer

Hootsuite

Canva

Description du poste

About the Role

Our client, a vibrant and expanding e-commerce enterprise, is seeking a creative and data-driven E-commerce Social Media Marketing Specialist to join their dedicated team in Vereeniging, Gauteng . This role is central to amplifying our client's brand presence across social media channels, driving engagement, and converting followers into loyal customers. The ideal candidate will possess a robust understanding of digital marketing principles, social media platform functionalities, and the specific dynamics of the e-commerce market. You will be responsible for developing captivating content, executing targeted social media campaigns, and analyzing performance to ensure maximum impact and ROI. This is an exceptional opportunity for a motivated individual to contribute to a growing online business and develop their career in a fast-paced marketing environment. If you are passionate about leveraging social media to achieve business objectives, this role offers a rewarding path.

Key Responsibilities

• Develop and implement engaging social media strategies that align with the client's e-commerce goals and brand identity.
• Create, curate, and manage compelling content (text, images, video) for various social media platforms like Instagram, Facebook, Twitter, and TikTok.
• Plan, execute, and optimize paid social media advertising campaigns to drive traffic, leads, and sales.
• Monitor social media channels for brand mentions, customer feedback, and industry trends, responding appropriately.
• Engage with the online community, fostering positive interactions and building relationships with followers.
• Analyze social media performance data, generate reports, and provide actionable insights to improve campaign effectiveness.
• Collaborate with the marketing and creative teams to ensure brand consistency and campaign integration.
• Stay up-to-date with the latest social media best practices, algorithm changes, and emerging platforms.
• Assist in managing influencer collaborations and partnerships.
• Contribute to A/B testing and optimization of social media content and ad creatives.

Requirements

• Proven experience as a Social Media Specialist, Digital Marketer, or similar role, preferably within e-commerce.
• Demonstrable experience in creating and managing successful social media campaigns and content.
• Strong understanding of social media platforms, their algorithms, and advertising capabilities.
• Proficiency in using social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent copywriting and communication skills, with a keen eye for detail.
• Familiarity with graphic design tools (e.g., Canva) is an advantage.
• Analytical mindset with the ability to interpret data and provide strategic recommendations.
• Ability to work collaboratively in a team environment.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• A passion for e-commerce and digital marketing innovation.

Benefits

• Competitive salary package.
• Opportunity to work with a dynamic and growing e-commerce company.
• Be part of a supportive and collaborative marketing team in Vereeniging, Gauteng .
• Exposure to a wide range of digital marketing activities.
• Career development and training opportunities.
• Contribute to the brand's online success and growth.