Social Media & Content Marketing Specialist

Placements24; Sandton; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Professional development

Sandton team

Brand growth impact

Job summary

Placements24 in Sandton is seeking a creative Social Media & Content Marketing Specialist to drive brand presence and customer acquisition for our e‑commerce platform. You will craft narratives, manage content calendars, and foster online communities in a hybrid work setup.

The role blends in‑office collaboration for strategic planning with focused remote content creation, analytics, and optimization to boost engagement, traffic, and sales.

Qualifications

• Proven experience as a Social Media Specialist or Content Marketing role.
• Strong portfolio of successful social media campaigns.
• In-depth knowledge of social media platforms and content marketing best practices.
• Excellent copywriting, editing, and visual content creation skills.
• Proficiency with social media management tools and analytics platforms.
• Strong understanding of SEO principles.
• Ability to work effectively in a hybrid work environment.

Responsibilities

• Develop and implement comprehensive social media strategies that align with brand objectives and e-commerce growth targets.
• Create, curate, and manage high-quality content (text, images, video) for social media platforms, ensuring brand consistency and audience engagement.
• Manage the social media content calendar, scheduling posts and ensuring a consistent online presence.
• Monitor social media channels for trends, customer feedback, and competitor activity, responding promptly and engaging with the online community.
• Analyze social media performance metrics, generate reports, and provide data-driven insights to optimize content and campaign strategies.
• Collaborate with the marketing team to ensure integrated campaigns across digital channels.

Skills

Social media marketing

Content marketing

Copywriting

Analytics

SEO knowledge

Strategy development

Community engagement

Job description

About the Role

Our client is seeking a creative and results-driven Social Media & Content Marketing Specialist to join their team in Sandton . This role is pivotal in developing engaging content and executing social media strategies that enhance brand presence and drive customer acquisition for our e-commerce platform. You will be responsible for creating compelling narratives, managing content calendars, and fostering online communities. This hybrid position offers the advantage of in-office collaboration for strategic planning and team building, combined with the flexibility of remote work for focused content creation and execution.

Key Responsibilities

• Develop and implement comprehensive social media strategies that align with brand objectives and e-commerce growth targets.
• Create, curate, and manage high-quality content (text, images, video) for social media platforms, ensuring brand consistency and audience engagement.
• Manage the social media content calendar, scheduling posts and ensuring a consistent online presence.
• Monitor social media channels for trends, customer feedback, and competitor activity, responding promptly and engaging with the online community.
• Analyze social media performance metrics, generate reports, and provide data-driven insights to optimize content and campaign strategies.
• Collaborate with the marketing team to ensure integrated campaigns across digital channels.

Requirements

• Proven experience as a Social Media Specialist or Content Marketing role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and content marketing best practices.
• Excellent copywriting, editing, and visual content creation skills.
• Proficiency with social media management tools and analytics platforms.
• Strong understanding of SEO principles and how they relate to content marketing.
• Ability to work effectively in a hybrid work environment.

Benefits

• Competitive salary with performance-based incentives.
• Hybrid work model offering flexibility and work-life balance.
• Opportunities for professional development and skill enhancement in digital marketing.
• Join a dynamic and collaborative marketing team in the heart of Sandton .
• Direct impact on brand building and e-commerce sales growth.