Social Media Marketing Manager

Placements24; Sandton; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health insurance

Pension fund contributions

Professional development

Creative and collaborative environment

Generous annual leave

Job summary

Placements24 is seeking a creative and data-driven Social Media Marketing Manager to lead our social media strategy from Sandton, Gauteng. You will manage all channels, craft compelling content, and build an engaged online community to drive brand awareness and conversions.

The role requires a deep understanding of platform algorithms, analytics, and trends, with a track record of delivering measurable results. Join a fast-paced team and shape the brand's voice in a dynamic market.

Qualifications

• Proven experience as a Social Media Manager with a strong portfolio.
• Strong copywriting, editing and visual storytelling skills.
• Knowledge of social media analytics and reporting.
• Experience with paid and organic social strategies.
• Bachelor's degree in Marketing, Communications, PR, or related field.

Responsibilities

• Develop and implement social media strategies aligned with brand guidelines.
• Manage all social channels including Facebook, Instagram, LinkedIn, TikTok, and others.
• Create, curate and schedule engaging content tailored to each platform.
• Monitor trends and audience conversations to inform strategy.
• Plan and execute paid social campaigns with budget optimization.
• Analyze performance and report actionable insights.
• Collaborate with content creators and marketing team.
• Stay updated on platform best practices.

Skills

Social media management

Analytics

Copywriting

Content creation

Team collaboration

Education

Bachelor's degree in Marketing/Communications/PR

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a well-established e-commerce brand, is seeking a creative and data-driven Social Media Marketing Manager to join their team in Sandton, Gauteng . This role is crucial for developing and executing innovative social media strategies that drive brand awareness, engagement, and conversions. You will be responsible for managing all social media channels, creating compelling content, and fostering a strong online community. The ideal candidate possesses a deep understanding of social media trends, platform best practices, and analytics, with a proven ability to deliver measurable results. This position offers an exciting opportunity to shape the brand's voice and engage directly with a large audience in a dynamic market. We are looking for a passionate storyteller who can translate marketing objectives into impactful social media campaigns.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall marketing objectives and brand guidelines.
• Manage and oversee all social media accounts, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others as relevant.
• Create, curate, and schedule engaging and high-quality content (text, images, video) tailored for each platform.
• Monitor social media trends, competitor activities, and audience conversations to identify opportunities and inform strategy.
• Engage with the online community, respond to comments and messages promptly, and foster positive brand sentiment.
• Plan and execute paid social media advertising campaigns, including audience targeting, budget management, and performance optimization.
• Analyze social media performance using analytics tools, track key metrics (e.g., reach, engagement, conversion), and provide regular reports with actionable insights.
• Collaborate with content creators, designers, and other marketing team members to ensure cohesive campaigns.
• Stay up-to-date with the latest social media best practices, tools, and emerging platforms.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• In-depth knowledge of major social media platforms, their algorithms, and best practices for organic and paid content.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Proficiency in social media analytics and reporting tools.
• Excellent copywriting, editing, and visual storytelling skills.
• Strong understanding of digital marketing principles and how social media fits into the broader marketing mix.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Experience in the Sandton area or a related industry is beneficial.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility.
• Comprehensive health insurance coverage.
• Pension fund contributions.
• Opportunities for professional development and attending industry events.
• A creative and collaborative work environment.
• Chance to directly impact brand perception and customer engagement.
• Generous annual leave.