Lead Social Media Marketing Specialist

Placements24; Cape Town; Vor Ort; ZAR 600.000 - 900.000; Vollzeit

Benefits dieser Stelle

Medical aid

Retirement fund

Training opportunities

Cape Town location

Paid time off

Team-building events

Brand impact

Zusammenfassung

Placements24 in Cape Town seeks a Lead Social Media Marketing Specialist to steer the brand’s social media presence across major platforms. You will craft innovative campaigns, build community, and translate brand objectives into measurable results.

You will lead a creative team, stay ahead of trends, analyze performance data, and collaborate with content and design teams to ensure a consistent voice. This senior role requires strategic thinking, strong communication, and a passion for digital

Qualifikationen

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• 4+ years in social media marketing with leadership experience.
• Proven track record of driving engagement and growth.
• Deep knowledge of major platforms and advertising capabilities.
• Strong analytics and ability to translate data into action.
• Experience with SA market is beneficial.

Aufgaben

• Develop and execute comprehensive social media strategies across platforms.
• Grow and manage brand communities, drive engagement and UGC.
• Create, curate, and schedule high-quality content.
• Monitor industry trends and competitor activity; provide insights.
• Develop and manage paid campaigns; optimize reach and conversions.
• Lead and mentor junior team members.

Kenntnisse

Strategic thinking

Team leadership

Creative writing

Social media analytics

Campaign optimization

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Sprout Social

Hootsuite

Canva

Adobe Creative Suite

Video editing software

Jobbeschreibung

About the Role

Our client is seeking a highly creative and results-driven Lead Social Media Marketing Specialist to spearhead their social media presence in Cape Town, Western Cape . This is a fantastic opportunity to lead a team and shape the narrative of a prominent brand across all major social platforms. You will be responsible for developing and executing innovative social media strategies that drive engagement, build community, and ultimately contribute to business growth. The ideal candidate will have a keen eye for emerging trends, a deep understanding of social media analytics, and a passion for creating compelling digital content. This role requires a strategic thinker who can translate brand objectives into impactful social media campaigns. Join a vibrant marketing department in one of South Africa's most beautiful cities.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others, aligned with overall marketing objectives.
• Manage and grow the brand's social media communities, fostering engagement and encouraging user-generated content.
• Create, curate, and schedule high-quality, engaging content (text, image, video) that reflects the brand's voice and resonates with target audiences.
• Monitor social media channels for industry trends, competitor activities, and relevant conversations, providing timely insights and responses.
• Develop and manage paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance using analytics tools, providing regular reports on key metrics, insights, and recommendations for continuous improvement.
• Collaborate closely with the content creation and design teams to ensure a consistent brand message and aesthetic.
• Stay up-to‑date with the latest social media platform updates, algorithm changes, and emerging technologies.
• Manage influencer marketing campaigns, identifying and building relationships with relevant influencers.
• Lead and mentor junior social media team members, providing guidance and fostering skill development.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 4 years of experience in social media marketing, with at least 1-2 years in a leadership or senior role.
• Proven track record of developing and executing successful social media strategies that have driven significant engagement and growth.
• In‑depth knowledge of major social media platforms, their algorithms, best practices, and advertising capabilities.
• Strong understanding of social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics).
• Excellent copywriting, editing, and communication skills with a strong creative flair.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
• Ability to work independently and as part of a team in a fast‑paced environment.
• Strategic thinking and problem‑solving capabilities.
• Experience in the South African market is beneficial.

Benefits

• Competitive annual salary of R .
• Excellent medical aid and retirement fund contributions.
• Opportunities for professional growth and training in the digital marketing space.
• A dynamic and creative work environment located in vibrant Cape Town .
• Generous paid time off.
• Team‑building events and social activities.
• The chance to work with a recognized brand and make a real impact.