E-commerce Social Media Strategist

Placements24; Sandton; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Medical and retirement benefits

Collaborative culture

Job summary

Placements24 is seeking an E-commerce Social Media Strategist to join the marketing team in Sandton. You will shape and execute cutting-edge social media campaigns to elevate brand presence, drive engagement, and boost online sales.

You'll work with marketing, sales, and product teams to ensure a unified digital strategy across platforms, leveraging analytics and paid advertising to optimize results. The role requires strong communication and a creative approach to content creation.

Qualifications

• Proven experience as a Social Media Strategist or similar role within e-commerce.
• Demonstrated success in developing and executing social media campaigns that drive measurable results.
• In-depth knowledge of social media platforms, analytics tools, and paid advertising principles.
• Strong analytical and problem-solving skills with ability to interpret complex data.
• Excellent written and verbal communication skills, with a creative approach to content.
• Bachelor's degree in Marketing, Digital Media, or related discipline.

Responsibilities

• Develop and implement data-driven social media strategies tailored to the e-commerce landscape to achieve key performance indicators.
• Create and curate engaging content across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok, optimizing for reach and interaction.
• Manage and optimize paid social media advertising campaigns, focusing on customer acquisition and conversion rates.
• Monitor social media channels for trends, competitor activities, and customer feedback, providing timely responses and insights.
• Analyze social media performance data, generating comprehensive reports and recommendations for strategy refinement.
• Collaborate with creative teams to ensure brand consistency and compelling visual storytelling.

Skills

Social media strategy

Data analysis

Content creation

Paid advertising

Communication

Education

Bachelor's degree in Marketing/Digital Media

Tools

Facebook Ads Manager

Google Analytics

Social listening tools

Job description

About the Role

Our client is seeking a forward-thinking E-commerce Social Media Strategist to join their dynamic marketing team in Sandton . You will be instrumental in shaping and executing cutting-edge social media strategies that elevate brand presence, drive engagement, and significantly boost online sales. This role requires a deep understanding of current social media trends, consumer behavior, and the ability to translate insights into actionable, creative campaigns. You will work collaboratively with marketing, sales, and product teams to ensure a unified and impactful digital strategy across all platforms.

Key Responsibilities

• Develop and implement data-driven social media strategies tailored to the e-commerce landscape to achieve key performance indicators.
• Create and curate engaging content across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok, optimizing for reach and interaction.
• Manage and optimize paid social media advertising campaigns, focusing on customer acquisition and conversion rates.
• Monitor social media channels for trends, competitor activities, and customer feedback, providing timely responses and insights.
• Analyze social media performance data, generating comprehensive reports and recommendations for strategy refinement.
• Collaborate with creative teams to ensure brand consistency and compelling visual storytelling.

Requirements

• Proven experience as a Social Media Strategist or similar role within the e-commerce sector.
• Demonstrated success in developing and executing social media campaigns that drive measurable results.
• In-depth knowledge of social media platforms, analytics tools, and paid advertising principles.
• Strong analytical and problem-solving skills with the ability to interpret complex data.
• Excellent written and verbal communication skills, with a creative approach to content.
• Bachelor's degree in Marketing, Digital Media, or a related discipline.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model combining office presence and remote flexibility.
• Opportunities for professional development and continuous learning in the field of digital marketing.
• Comprehensive medical and retirement benefits package.
• A stimulating and collaborative work environment in Sandton .