Social Media Manager - E-commerce Growth

Placements24; Vereeniging; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Hybrid work options

Health and wellness benefits

Professional development opportunities

Competitive salary & incentives

Collaborative work culture

Job summary

Placements24 in Vereeniging is seeking a dynamic Social Media Manager to drive growth for an expanding online retailer. You will develop content, manage calendars, and optimize campaigns to boost brand visibility and e-commerce sales.

You will lead content creation across channels, analyze performance, and use data-driven insights to improve ROI, while coordinating with teams in a hybrid work setup.

Qualifications

• Proven experience as a Social Media Manager with a strong focus on e-commerce or direct-to-consumer brands.
• Demonstrable success in developing and executing social media campaigns that drove tangible business results.
• Expertise in social media analytics, reporting tools, and leveraging data for strategic decisions.
• Excellent content creation, copywriting, and communication skills.
• Familiarity with paid social advertising strategies and budget management.

Responsibilities

• Develop and execute comprehensive social media strategies to drive brand awareness, customer engagement, and conversion for e-commerce products.
• Create, curate, and manage high-quality content (visuals, copy, video) across all relevant social channels.
• Monitor trends, competitor activity, and conversations, providing insights and adapting strategies.
• Manage and grow our online community, responding to inquiries and fostering positive interactions.
• Analyze performance data, report on metrics, and optimize campaigns for ROI and sales.

Skills

Social Media Manager

E-commerce focus

Campaign development

Analytics & reporting

Content creation & copywriting

Paid social advertising

Job description

About the Role

Our client, a rapidly expanding online retailer, is looking for a dynamic and results-oriented Social Media Manager to drive growth through strategic social media initiatives in Vereeniging . This role is critical for leveraging social platforms to enhance brand visibility, engage customers, and directly contribute to e-commerce sales. You will be responsible for developing and implementing innovative social media strategies, managing content calendars, and analyzing performance to optimize campaigns for maximum impact. We seek a leader who understands the nuances of social media marketing within the e-commerce landscape and can foster a strong online community.

Key Responsibilities

• Develop and execute comprehensive social media strategies to drive brand awareness, customer engagement, and conversion rates for e-commerce products.
• Create, curate, and manage high-quality, engaging content (visuals, copy, video) across all relevant social media channels.
• Monitor social media trends, competitor activities, and customer conversations, providing insights and adapting strategies accordingly.
• Manage and grow our online community, responding to inquiries and fostering positive interactions to build brand loyalty.
• Analyze social media performance data, reporting on key metrics and using insights to optimize campaigns for improved ROI and e-commerce sales.

Requirements

• Proven experience as a Social Media Manager , with a strong focus on e-commerce or direct-to-consumer brands.
• Demonstrable success in developing and executing social media campaigns that have driven tangible business results.
• Expertise in social media analytics, reporting tools, and understanding how to leverage data for strategic decision-making.
• Excellent content creation, copywriting, and communication skills.
• Familiarity with paid social media advertising strategies and budget management.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to lead social media strategy for a growing e-commerce business in Vereeniging .
• Comprehensive health and wellness benefits.
• Professional development opportunities, including workshops and industry events.
• A collaborative and forward-thinking work environment with hybrid work options.