Social Media Strategist - E-commerce

Placements24; Klerksdorp; On-site; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Klerksdorp office

Learning & development

Employee discounts

Job summary

Placements24 is seeking a Social Media Strategist to lead our online presence for a major e-commerce brand in Klerksdorp. Develops data-driven social plans, identifies audiences, and oversees paid campaigns to drive engagement and sales.

You will translate marketing goals into compelling content, analyze performance, and collaborate with content teams to ensure cohesive messaging across platforms. This full-time role offers growth and strong employee discounts.

Qualifications

• Proven track record in senior social media roles within e-commerce.
• Strong understanding of analytics and advertising platforms.
• Excellent copywriting and content creation skills.
• Experience in community management and customer engagement.
• Bachelor's degree in Marketing, Communications, or related field.

Responsibilities

• Develop and oversee a data-driven social media strategy for ecommerce platforms.
• Identify audiences, craft narratives, and select channels for engagement.
• Manage and optimize paid social campaigns, budgeting and targeting.
• Analyze metrics, report on ROI, and present findings to stakeholders.
• Grow online communities and respond to inquiries to protect brand reputation.
• Collaborate with content creators, marketing managers, and ecommerce specialists.

Skills

Social media strategy

Analytics tools

Advertising platforms

Copywriting

Community management

Education

Bachelor's degree in Marketing/Communications or related

Tools

Facebook Ads Manager

Google Ads

Job description

About the Role

Our client, a leader in the online retail industry, is seeking an innovative Social Media Strategist to drive their digital presence in Klerksdorp. This pivotal role involves developing and executing cutting-edge social media strategies that align with our client's e-commerce objectives, enhance brand engagement, and ultimately boost online sales. You will be at the forefront of translating marketing goals into impactful social media campaigns, leveraging data analytics to optimize performance and staying ahead of digital trends. This position offers a significant opportunity to shape the voice and impact of a prominent brand in the online marketplace.

Key Responsibilities

• Develop and oversee the implementation of a comprehensive, data-driven social media strategy for various e-commerce platforms.
• Identify target audiences, craft compelling narratives, and determine the most effective channels and content formats for engagement.
• Manage and optimize paid social media advertising campaigns, including budget allocation, audience segmentation, and performance tracking.
• Analyze social media metrics, extract actionable insights, and present regular reports on campaign effectiveness, reach, and ROI to stakeholders.
• Foster and grow online communities, actively engaging with followers, responding to inquiries, and managing brand reputation.
• Collaborate closely with content creators, marketing managers, and e-commerce specialists to ensure cohesive brand messaging and integrated campaigns.

Requirements

• Proven track record as a Social Media Strategist or similar senior role, with extensive experience in the e-commerce sector.
• Deep understanding of social media marketing principles, algorithms, analytics tools, and advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Exceptional analytical and strategic thinking skills, with the ability to translate complex data into clear, actionable plans.
• Strong creative flair and excellent copywriting skills, capable of producing engaging and persuasive content.
• Experience in community management and a proactive approach to customer interaction.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

• A competitive salary package, reflecting the strategic importance of this role.
• Full-time employment with benefits in our Klerksdorp office.
• Opportunities for continued learning and professional development in digital marketing.
• Generous employee discounts on products offered through the e-commerce platform.
• A dynamic and collaborative work environment with a focus on innovation and growth.