E-commerce Social Media Manager

Placements24; Johannesburg; On-site; ZAR 480,000 - 640,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model (Johannesburg)

Health insurance

Employee discounts

Professional development

Job summary

Placements24 in Johannesburg is seeking an experienced E-commerce Social Media Manager to lead online channels, create engaging content, and drive sales growth through Instagram, Facebook, TikTok, and Pinterest. You will align campaigns with business goals and build a vibrant online community around a diverse product catalog.

You’ll manage budgets, analyze performance, collaborate with marketing and product teams, and stay ahead of trends in a hybrid work environment that values creativity and

Qualifications

• 3+ years in social media management, preferably in e-commerce.
• Proven ability to drive engagement and sales through social channels.
• Proficient with SMM tools and analytics platforms.
• Knowledge of SEO principles and paid social advertising.
• Strong copywriting, basic design, and video editing skills.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, TikTok, and Pinterest to boost brand awareness and drive e-commerce sales.
• Create, curate, and manage engaging, high-quality content, including visuals, videos, and copy, tailored to each social media platform and target audience.
• Monitor social media trends, competitor activities, and audience sentiment, providing actionable insights and recommendations for strategy optimization.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis to maximize ROI.
• Engage with the online community, respond to comments and messages promptly, and foster positive customer relationships.
• Collaborate with marketing, sales, and product teams to ensure brand consistency and integrated campaign execution.

Skills

Social media strategy

Content creation

Analytics & reporting

Paid advertising

Communication

Project management

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a dynamic and experienced E-commerce Social Media Manager to lead their online presence and drive engagement for their digital retail channels in Johannesburg . This role is pivotal in crafting and executing social media strategies that align with business objectives, enhance brand visibility, and directly contribute to sales growth. You will be at the forefront of social media innovation, leveraging trends to create compelling content and foster a vibrant online community around our client's diverse product catalog. This position offers a fantastic opportunity to make a significant impact within a growing e-commerce sector, working in a collaborative environment that values creativity and data-driven decision-making.

Key Responsibilities

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, TikTok, and Pinterest to boost brand awareness and drive e-commerce sales.
• Create, curate, and manage engaging, high-quality content, including visuals, videos, and copy, tailored to each social media platform and target audience.
• Monitor social media trends, competitor activities, and audience sentiment, providing actionable insights and recommendations for strategy optimization.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis to maximize ROI.
• Engage with the online community, respond to comments and messages promptly, and foster positive customer relationships.
• Collaborate with marketing, sales, and product teams to ensure brand consistency and integrated campaign execution.

Requirements

• Proven experience of 3+ years as a Social Media Manager, preferably within the e-commerce industry.
• Demonstrable success in developing and executing social media strategies that have driven tangible business results.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of digital marketing, SEO principles, and paid social media advertising.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing capabilities.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Benefits

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering a balance between office collaboration and remote flexibility in Johannesburg .
• Comprehensive health insurance and wellness programs.
• Generous employee discount on company products.
• Opportunities for professional development and continuous learning in the evolving digital marketing landscape.