Social Media Manager - E-commerce Growth

Placements24; Durban; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Retirement benefits

Professional development allowance

Fully remote work

Job summary

Placements24 in Durban seeks a creative Social Media Manager to lead our e-commerce growth. You will develop and execute campaigns to boost brand awareness, site traffic and online sales.

The ideal candidate has 4+ years managing social media for brands, with proven growth in engagement, and is proficient with tools like Hootsuite or Buffer and analytics platforms. This is a fully remote role with flexible hours.

Qualifications

• Minimum 4 years of experience managing social media for brands with e-commerce experience.
• Demonstrable growth in followers and engagement across platforms.
• Proficient with social media tools (Hootsuite, Buffer) and analytics platforms.
• Strong copywriting, editing and communication skills.
• Experience with graphic design or video editing is a plus.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce sales goals.
• Create, curate and manage content across Instagram, Facebook, TikTok, Pinterest and more.
• Monitor channels for trends, inquiries and engagement opportunities.
• Run targeted social media ads to drive traffic, leads and conversions.
• Analyze performance and provide actionable insights to optimize campaigns.
• Engage with the online community and maintain brand voice.

Skills

Social strategy

Content creation

Analytics

Paid ads

Copywriting

Community engagement

Tools

Hootsuite

Buffer

Job description

About the Role

Our client is seeking a creative and strategic Social Media Manager to spearhead their e-commerce growth initiatives from Durban . This role is crucial for developing and executing innovative social media campaigns designed to increase brand awareness, drive website traffic, and ultimately boost online sales. You will be responsible for managing all social media platforms, engaging with our online community, and leveraging social trends to create compelling content. The ideal candidate is passionate about social media marketing, possesses a deep understanding of e-commerce, and thrives in a collaborative, forward-thinking environment within the vibrant coastal city of Durban .

Key Responsibilities

• Develop and implement a comprehensive social media strategy aligned with e-commerce sales goals.
• Create, curate, and manage engaging content (images, video, written) across all relevant social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest).
• Monitor social media channels for trends, customer inquiries, and opportunities for engagement.
• Run targeted social media advertising campaigns to drive traffic, leads, and conversions.
• Analyze social media performance metrics and generate reports with actionable insights to optimize future campaigns.
• Build and foster a strong online community, responding to comments and messages promptly and professionally.

Requirements

• Minimum 4 years of experience managing social media for brands, with a proven track record in e-commerce .
• Demonstrable success in growing social media followings and engagement rates.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media advertising, including audience targeting and campaign optimization.
• Excellent copywriting, editing, and communication skills.
• Experience with graphic design tools or video editing software is a plus.

Benefits

• Competitive salary and opportunities for performance-based incentives.
• Comprehensive health and retirement benefits.
• Generous allowance for professional development and online courses.
• A fully remote work environment, offering flexibility and work-life balance.
• Be part of an innovative marketing team focused on driving e-commerce success in Durban .