Social Media Growth Hacker

Placements24; Bloemfontein; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Performance-based bonus

Flexible hybrid work

Professional development opportunities

Comprehensive benefits

Job summary

Placements24 in Bloemfontein, Free State, seeks a data‑driven Social Media Growth Hacker to rapidly accelerate growth, engagement, and lead generation for an e-commerce brand. You will design experiments, analyze data, and iterate creative tactics to outpace competitors.

The ideal candidate applies analytics, tests ideas, and collaborates with marketing and product teams in a hybrid office setting in Bloemfontein. Strong experience in growth marketing and digital analytics is essential.

Qualifications

• Proven experience in social media marketing with growth impact.
• Strong analytical skills to translate data into insights.
• Expertise in A/B testing and experimentation for campaigns.
• Creative with ability to develop unconventional growth strategies.

Responsibilities

• Design and analyze rapid growth experiments across social platforms.
• Use analytics to identify trends and optimization opportunities.
• Develop creative content strategies to maximize reach and virality.
• Monitor follower growth, engagement, and conversion metrics.
• Experiment with formats, timing, and tactics to resonate with audiences.
• Collaborate with marketing and product teams for alignment.
• Stay ahead of emerging social trends and tools.
• Foster community growth through proactive engagement and campaigns.
• Identify viral loops and network effects within channels.

Skills

Social media marketing

Analytical thinking

A/B testing

Content strategy

Digital analytics

Growth mindset

Communication

Tools

Google Analytics

Facebook Insights

Sprout Social

Job description

About the Role

Our client is seeking an innovative and data-driven Social Media Growth Hacker to join their expanding team in Bloemfontein, Free State. This role is pivotal in identifying and implementing unconventional strategies to rapidly accelerate social media growth, engagement, and lead generation for their e-commerce brand. You will leverage your expertise in social media marketing, analytics, and experimentation to discover new growth opportunities. The ideal candidate is highly analytical, creative, and possesses a relentless drive to test, learn, and iterate. You will be at the forefront of developing and executing cutting-edge social media tactics to achieve exponential growth in a competitive digital landscape. This hybrid role offers a dynamic blend of in-office collaboration and remote flexibility.

Key Responsibilities

• Design, implement, and analyze rapid growth experiments across various social media platforms to drive user acquisition and engagement.
• Utilize data analytics to identify trends, opportunities, and areas for optimization in social media strategies.
• Develop and execute creative and unconventional content strategies designed to maximize reach and virality.
• Monitor and analyze key growth metrics (e.g., follower growth rate, engagement rate, conversion rates) and report on campaign performance.
• Experiment with different content formats, posting schedules, and engagement tactics to discover what resonates most with the target audience.
• Collaborate with marketing and product teams to ensure alignment of growth strategies with overall business objectives.
• Stay ahead of emerging social media trends, tools, and growth hacking techniques.
• Foster community growth and engagement through proactive interaction and campaign initiatives.
• Identify and leverage viral loops and network effects within social media channels.

Requirements

• Proven experience in social media marketing with a demonstrated track record of driving significant growth.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Expertise in A/B testing and experimentation methodologies for social media campaigns.
• Creative mindset with a passion for finding unconventional solutions and growth opportunities.
• Proficiency with social media analytics tools (e.g., Google Analytics, Facebook Insights, Sprout Social).
• Excellent understanding of different social media platforms and their respective growth dynamics.
• Strong written and verbal communication skills.
• Ability to work effectively in a hybrid work environment in Bloemfontein.
• Experience in e-commerce or digital marketing is highly desirable.
• A self-starter with a proactive and results-oriented approach.

Benefits

• Our client offers a competitive salary and a performance-based bonus structure.
• Employees benefit from a flexible hybrid work model, professional development opportunities, and a stimulating work environment in Bloemfontein, Free State.
• You will be part of an innovative team focused on growth and continuous improvement, with the chance to make a tangible impact on the brand's digital success.
• We provide a comprehensive benefits package and encourage a culture of learning and experimentation.