Social Media Specialist

Placements24; LegKraal Gate; On-site; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Training and development opportunities

Advancement opportunities

Supportive team environment

Job summary

Placements24 in Mahikeng, North West, seeks a creative Social Media Specialist to manage and grow the brand's online presence. You will craft engaging content, schedule posts, monitor channels, and interact with the online community to boost brand awareness and customer engagement.

The role requires storytelling skills and proficiency with major platforms (Facebook, Instagram, Twitter, LinkedIn), plus the ability to analyze performance data and refine strategies in collaboration with the

Qualifications

• Proven experience as a Social Media Specialist, Social Media Coordinator, or similar role.
• Excellent content creation skills, including copywriting, basic graphic design, and an understanding of visual storytelling.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of different social media platforms and their respective audiences and best practices.
• Good organizational skills with the ability to manage multiple tasks and deadlines.
• Effective communication and interpersonal skills.

Responsibilities

• Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for mentions, comments, and messages, responding promptly and professionally to foster community engagement.
• Create compelling visual and written content, including graphics, short videos, and captions, that align with brand guidelines.
• Analyze social media performance data and generate reports on key metrics, providing insights for strategy optimization.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Collaborate with the marketing team to ensure social media activities support broader marketing campaigns and business goals.

Skills

Social media strategy

Content creation

Copywriting

Graphic design basics

Analytical skills

Organization and time management

Communication skills

Tools

Hootsuite

Buffer

Analytics platforms

Job description

About the Role

Our client is seeking a creative and organized Social Media Specialist to manage and enhance their social media presence in Mahikeng, North West . This role involves creating engaging content, managing daily social media activities, and interacting with the online community to build brand awareness and customer engagement. You will be responsible for implementing social media strategies that align with the company's marketing objectives and contribute to its overall growth. The ideal candidate is passionate about social media, has a knack for storytelling, and understands how to leverage different platforms to connect with audiences effectively.

Key Responsibilities

• Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor social media channels for mentions, comments, and messages, responding promptly and professionally to foster community engagement.
• Create compelling visual and written content, including graphics, short videos, and captions, that align with brand guidelines.
• Analyze social media performance data and generate reports on key metrics, providing insights for strategy optimization.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Collaborate with the marketing team to ensure social media activities support broader marketing campaigns and business goals.

Requirements

• Proven experience as a Social Media Specialist, Social Media Coordinator, or similar role.
• Excellent content creation skills, including copywriting, basic graphic design, and an understanding of visual storytelling.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of different social media platforms and their respective audiences and best practices.
• Good organizational skills with the ability to manage multiple tasks and deadlines.
• Effective communication and interpersonal skills.

Benefits

• Competitive salary and benefits package.
• Opportunity to significantly shape the brand's social media presence.
• Training and development opportunities in digital marketing.
• Supportive team environment committed to collaboration.
• Employee benefits and potential for advancement within the company.